GEO ROI Calculator — Interactive model
What is AI visibility worth to you?
When a buyer asks ChatGPT, Gemini, or Perplexity for a recommendation in your category, you are either in the answer or you are not. This model estimates the size of that gap — in qualified leads and dollars.
The premise
AI referral traffic is small today. It is also compounding.
AI referral traffic is about one percent of web traffic today — and growing roughly 1% a month. Easy to dismiss, until you notice an AI answer returns one name, not ten links. There is no second page. Inclusion is the whole game.
This calculator turns that into a number you can feel. Give it your traffic, what a customer is worth, and your category — it estimates the AI-referral opportunity you are not yet capturing. An illustrative model, never a promise.
“Search showed ten options. AI returns one recommendation.”
The model
Estimate your AI-referral opportunity.
Every input is adjustable, and every step of the math is shown. Change a number and the breakdown updates live.
Estimated opportunity
What this model suggests you may be leaving on the table by staying out of AI answers.
Annual AI-referral opportunity (illustrative)
$257,067
Monthly opportunity
$20,269
Added qualified leads / mo
17
How the model gets there
- AI referral rate for category1.08% baseline × 3.4× Legal
- 3.67% of traffic
- Potential AI visitors / mo25,000 visitors × AI referral rate
- 918
- Currently capturedYour AI answer inclusion today
- 8%
- Uncaptured AI visitors / moThe pool you are not yet reaching
- 845
- Added qualified leads / mo× 2% conversion
- 17
- Of which, via ChatGPT≈ 87.4% of AI referrals
- $17,715
Annual figure compounds the monthly opportunity at ~1% / mo. Legal indexes highest — YMYL queries are migrating to AI fastest.
Illustrative model. These are estimates produced by a planning model, not measured results for any business. Industry multipliers and the baseline AI-referral assumptions (≈1.08% of traffic, ≈87.4% via ChatGPT, ≈1%/mo growth) are generic planning figures based on the Conductor 2026 AEO/GEO benchmarks. Your actual numbers will differ.
Transparency
Assumptions & method.
A calculator that hides its math is a sales tool, not a model. None of this is measured data about your business. All of it is adjustable.
Step 01
Category AI-referral rate
Start from ~1.08% of web traffic (Conductor 2026), scaled by an industry multiplier — highest for YMYL categories.
Step 02
Potential vs. captured
Your visitors times that rate is the potential audience; we subtract the share you already capture.
Step 03
Leads and revenue
Your conversion rate turns the uncaptured audience into leads, then value-per-lead into monthly revenue.
Step 04
Annualised with growth
The annual figure compounds at ~1% per month rather than multiplying by twelve, with ChatGPT at ~87.4% of AI referrals.
Disclaimer
This is an illustrative planning model, not measured results. The baseline assumptions — AI referrals at ~1.08% of traffic, growing ~1% per month, with ChatGPT at ~87.4% of AI referral volume — are generic industry figures drawn from the Conductor 2026 AEO/GEO Benchmarks Report. Industry multipliers reflect documented patterns in AI adoption by category. Your actual numbers will differ. To replace these assumptions with real measurement, start with an AI Visibility Diagnostic.
Q & A
About the calculator.
How does the GEO ROI calculator work?
The calculator is a planning model. It takes your monthly website traffic, the average value of a lead or customer, your visitor-to-lead conversion rate, your industry, and your current level of AI answer inclusion. It then estimates the AI-referral audience your category represents, subtracts the share you already capture, and converts the remaining audience into qualified leads and revenue at your conversion rate. The annual figure compounds the monthly opportunity at roughly one percent per month to reflect that AI discovery is growing, not static. Every input is adjustable and every step of the math is shown.
Where do the assumptions come from?
The baseline assumptions are drawn from the Conductor 2026 AEO/GEO Benchmarks Report and treated as generic industry planning figures, not as measured facts about any specific business. That report found AI referral traffic averaging about 1.08 percent of total web traffic, growing roughly one percent month over month, with ChatGPT accounting for about 87.4 percent of AI referrals. The per-industry multipliers reflect the well-documented pattern that YMYL categories — legal, finance, and healthcare — are adopting AI discovery faster than the cross-industry average. The numbers are a model. They are not a measurement of your business.
Is this a real estimate of my revenue?
No. It is an illustrative model meant to make the size of the opportunity tangible, not a forecast. We have no measurement data for your business, and the calculator does not query AI engines or analyse your site. Treat the output as a directional estimate built on transparent, adjustable assumptions. To replace assumptions with measured reality — which prompts in your category actually return your business, and which return competitors — start with an AI Visibility Diagnostic.
Why does industry change the result so much?
Because AI discovery is not growing evenly across categories. High-trust, high-consideration sectors — what Google calls YMYL, Your Money or Your Life — see disproportionate AI adoption because buyers increasingly ask AI before they act. Legal indexes highest in the model, followed by finance and healthcare, then B2B SaaS, real estate, and hospitality. The industry multiplier scales the baseline AI-referral rate up or down to reflect that uneven curve. You can see the exact multiplier applied for your category in the breakdown.
The measurement layer
Keep exploring the instruments.
Strategi builds the measurement layer for AI discovery. These instruments are open — client or not.
Public leaderboard
Who Owns AI?
Which businesses AI recommends first, ranked by category. The scoreboard for the recommendation economy.
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The AI Answer Demo
Ask a real buying question and watch what ChatGPT, Gemini, and Perplexity return — and who gets left out of the answer.
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A model shows the opportunity. A diagnostic shows the truth.
Every Strategi engagement begins with an AI Visibility Diagnostic. We query every major AI platform with the questions your buyers actually ask, and show you exactly which answers return you — and which return a competitor. No pitch. Just the real number.