Tanissh
COO
LinkedInAbout Strategi · Founded 2026
We exist to bring you customers who already know what they want
We started Strategi in 2026 to do one job. Make sure the people who get in touch with you already know what they need, what it costs and why they picked you to call.
How people decide who to buy from has quietly changed
Nothing about your work changed. What changed is how much the buyer knows before they reach you.
Not long ago, someone with a problem to solve went looking through a list of options and spent a couple of weeks working out which of them were serious. A lot of them now start somewhere else. They describe the whole situation to an assistant first. How big the company is, what has gone wrong, what they can spend, when it has to be fixed. Then they ask what they should do about it.
By the time that person contacts you, the shape of the decision is already set. They know roughly what the work involves, what it ought to cost and what to ask you. For a business that is genuinely good at what it does, that is a gift. The conversations are shorter, the price arguments are smaller, and more of the people who call are people you would actually want as clients.
Strategi exists so that more of those people end up talking to you. We are judged on what arrives: how many enquiries there are, how well they fit what you sell, and how many of them turn into work.
