AI Visibility Audit / The diagnostic
The audit ChatGPT can't run on itself.
ChatGPT can critique a page you paste into it. It cannot tell you how often AI engines name your business, what they get wrong, or who they recommend instead. That takes a frozen prompt set, run across every major engine, scored and dated. That is this audit.
Methodology / Published in full
How the audit is scored.
Freeze the prompts
15–20 real buyer prompts in your category, fixed before measurement starts. The set never changes mid-engagement, so every movement is attributable.
Run every engine
The full set runs across ChatGPT, Gemini, Perplexity, and Claude. Each response is captured, dated, and archived — no cherry-picking.
Score the answers
AI Share of Voice: the share of prompt-runs in which you are named. Plus what AI gets wrong, who it names instead, and which sources it cites.
Prioritise the fixes
Findings map to the four levers — entity clarity, machine-readable structure, citable content, third-party authority — ranked by expected movement.
A self-serve version — enter your URL, get a scored snapshot across three engines — is in development. Until it ships, every audit is run by the team on the same methodology. Request one at hello@strategi.is.
Q & A
Audit questions, answered.
Can ChatGPT do an SEO audit?
ChatGPT can review a page you paste into it, but it cannot audit how AI systems themselves represent your business — it has no view of what Gemini, Perplexity, or Claude answer, no baseline, and no repeatable prompt discipline. An AI visibility audit runs a frozen prompt set across all major engines and scores who gets named. That is the audit that matters in the AI discovery era, and it is what Strategi runs.
What does the AI visibility audit include?
A frozen set of 15–20 real buyer prompts in your category, run across ChatGPT, Gemini, Perplexity, and Claude; a scored baseline of how often you are named versus competitors (AI Share of Voice); documentation of what AI gets wrong about you; and the prioritised fix list — entity, structure, content, and authority.
How much does an AI visibility audit cost?
The initial diagnostic is part of every Strategi engagement, and standalone audits are quoted by category breadth. Published GEO engagement pricing is on our pricing page — we publish numbers rather than hiding them behind a call.
Is an SEO audit still worth it?
Yes — but it is half the picture. A classic SEO audit checks how search engines crawl and rank you. An AI visibility audit checks whether AI systems recommend you. Buyers are moving from the first surface to the second, so auditing only the first leaves you blind where the decision increasingly happens.