FAQ
Questions, answered. Straight.
SEO, AEO and GEO
SEO, AEO or GEO: which do you do?
All three, because they are one job: getting your business into the answers buyers read, on Google, in AI Overviews and AI Mode, and in ChatGPT, Gemini and Perplexity. We do not sell acronyms. We fix your site, rewrite and publish the pages buyers need, work on the sites AI reads, and show you the result in your own data.
What is AEO?
AEO, answer engine optimization, is the work of getting your business quoted when a search engine or AI assistant answers a question directly: Google AI Overviews, AI Mode, answer boxes and voice answers. It relies on pages that answer a question near the top, clear structure and structured data.
What is GEO?
GEO, generative engine optimization, is the work of getting your business named and cited in answers from AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Claude. Those answers draw on your own pages and on other sites that mention you, so GEO covers both.
AEO vs SEO: what is the difference?
SEO aims for a ranking on Google that a buyer clicks. AEO aims to be the answer itself, quoted in an AI Overview or answer box, often with no click. Both start from the same page, which is why we do them together.
Do I need SEO, AEO and GEO separately?
No. The same page, written to answer a buyer's question, can rank on Google, be quoted in AI Overviews and be named by ChatGPT. Buying them from separate vendors means paying three times for overlapping work. Every Strategi plan covers all three.
Buying
Is Strategi an agency or a software tool?
Both. Our platform does the heavy lifting: research, drafting, technical fixes and daily tracking. Specialists set your strategy, make the calls and approve every piece of work. That is how you get the depth of an agency, quickly and from $499 a month, bought online and started the same day, with every fix, page and answer on a live dashboard.
How much does Strategi cost?
Starter is $499 a month, Growth $999 and Scale $2,499, in USD, excluding taxes. Every plan is month to month with 30 days' notice and no setup fee. The typical GEO agency charges a median of $6,850 a month.
Can I buy without a call?
Yes. Pick a plan on the pricing page and pay by card. You land on a short onboarding form straight after paying, connect read-only access to your data, and our team starts from there. No sales call, no proposal.
Can I change plans?
Yes, up or down, from your next billing date.
Do you offer custom plans?
For more than 250 questions, several brands or several countries. Email us and we quote to your scope.
The work
Who does the work?
Our platform and our specialists, together. The platform researches, drafts pages, finds and makes technical fixes, and tracks every answer daily. Specialists set your strategy, decide what gets done each month and review every page and fix before it reaches you. Every page uses only facts you have given or approved and goes live only after your approver signs off. On Growth and Scale we make the technical fixes; on Starter we hand you the list.
We already have an SEO agency. Do we need both?
No. Pick one. Google, AI Overviews and ChatGPT reward the same things: useful pages that answer buyer questions, a site that is easy to read, and other sites that mention you. Google says AI Overviews need no special optimization beyond SEO best practice. Two agencies publishing on one site means twice the content, which risks Google’s spam policy against pages made mainly to manipulate rankings. Every Strategi plan covers SEO, AEO and GEO, so we replace an SEO agency rather than sit beside it.
Why not just publish more pages?
Because pages that compete with each other, or add nothing new, can hurt the whole site. Google's spam policies target many pages made mainly to manipulate rankings. We publish planned pages that each answer a real buyer question and add something new.
How are your pages written?
From your data, not a template. Each page is planned from your Search Console data and buyer questions, drafted by our platform from your approved facts and from what the top results miss, then reviewed by a specialist before it goes to your approver. Nothing goes live without a yes from you.
What is a buyer question?
A question someone asks an AI assistant right before choosing a business like yours, with their real details: "Which accounting firm should a 40-person company in Austin use for an audit?"
What do you need from us?
Access to your site and one person to approve the question list and pages.
Who owns the work?
You do. Every page, fix, listing and account stays yours, including if you leave.
Results
Do you guarantee results?
No. Nobody controls what AI says, and anyone promising a spot in ChatGPT is guessing. We commit to doing the work in your plan, every month, all visible on your dashboard, and measure the outcome on your own data.
How soon will I see movement?
Your first fixes and pages go live in month 1, and most clients see early traction within 30 days. Give it at least 90 days to judge tangible movement, because Google rankings and AI answers take time to settle. There is no lock-in: plans are month to month.
How do I know the leads came from AI?
We set up Google Analytics 4 to count forms, calls and chat clicks from visitors sent by ChatGPT, Gemini, Perplexity and other assistants. Some AI apps hide where a visit came from, so we also add a "how did you find us" question to your forms. Every number we report is a floor.
Billing and cancelling
How do I cancel?
Cancel from your dashboard, or email us. Billing stops at the end of your 30 days' notice, and every page we published and every fix we made stays on your site.
Do you give refunds?
Each month pays for work that starts as soon as it is received, so the current month is not refundable once work has begun. We refund duplicate or wrong charges in full. See our cancellation and refunds policy.
What if a payment fails?
We pause work after 7 days and tell you by email. Work restarts when the payment goes through.
Try Strategi free. See your own dashboard.
Enter your site. We set up your dashboard with real answers to 10 of your buyer questions from ChatGPT, Gemini and Perplexity: who AI names instead of you, and where it looks. Pick a plan whenever you are ready and our team starts the work.