Pricing

Ninety days of work that brings you buyers who are ready to buy

We do the work end to end, measure it on data you own, and show you every step on a live dashboard. After 90 days, you continue month to month or you stop.

USD · 90-DAY COMMITMENT, THEN MONTH TO MONTH

The plans

Middlegame

For growing businesses losing to competitors in AI answers.

$1,500/mo

90-day commitment · $4,500 total

  • Every fix across service and product pages
  • 15 pages a month, with competitor comparisons
  • Your facts correct everywhere AI looks
  • Answer tracking: 4 AI engines, 3 competitors
  • Live dashboard and a call every 2 weeks
Start Middlegame (opens in a new tab)

Your 90 days start once we have access. Anything we don't deliver, we finish at no extra cost.

Book a call (opens in a new tab)

See everything included

Checkmate

For mid-market brands ready to lead their category.

$5,000/mo

90-day commitment · $15,000 total

  • Every fix across your whole site, monitored
  • 30 pages a month, plus original research
  • Your facts correct, even in third-party articles
  • 4 sponsored mentions in 90 days, fees included
  • Outreach for PR, reviews, Reddit and YouTube
  • Your founder and 2 experts on LinkedIn and podcasts
  • Answer tracking: 6 AI engines, 5 competitors
  • Weekly calls and a named account lead
Start Checkmate (opens in a new tab)

Your 90 days start once we have access. Anything we don't deliver, we finish at no extra cost.

Book a call (opens in a new tab)

See everything included

Our delivery promise

If anything in your plan's delivered list isn't done within your 90 days, we keep working at no extra cost until it is.

Custom

Custom plan. For several brands or markets, or a different mix.

Book a call (opens in a new tab)

Not sure which plan fits? Book a call (opens in a new tab) or get your 90-day roadmap.

Prefer to pay by invoice? Get in touch.

Prices are in USD and exclude any applicable taxes.

None of this is an upgrade in quality. A plan buys more reach and more published work, not a better version of the floor.

Pages can be new, or new versions that replace outdated ones: service pages, comparisons, alternatives, guides, blogs or FAQs, chosen from your gaps each month.

How the 90 days run

How your 90 days work

  1. Week 1

    Audit done, access set up, your starting point measured from your own data

  2. Week 3

    First pages live

  3. Every day

    Your dashboard updates with your latest data

  4. From day 1Checkmate

    Outreach to the publications and podcasts AI reads

  5. Day 90

    Results review and your next-phase plan

Your 90 days start once we have access to your website. It takes about 15 minutes, and we walk you through it.

In detail

What each plan includes, in detail

Every plan uses the same methods and the same quality standard. What changes is how much of your site we cover, how many pages we write, and how far beyond your website we reach.

Technical fixes (every plan, applied to the plan's coverage)

  • AI crawlers allowed to read your site, through your site settings and firewall
  • Content visible without scripts, so AI can read every page
  • Sitemap created or fixed, and submitted to Google and Bing
  • Indexing errors fixed, such as pages accidentally hidden from search
  • Broken links and redirect problems fixed
  • Duplicate and thin pages resolved, with the main version clearly marked
  • Related pages linked to each other
  • Page speed and mobile display improved
  • Structured data added (code that tells AI what each page is about): organisation, services, products, FAQs, articles, reviews and breadcrumbs
  • Page titles and descriptions written for every covered page
  • An AI guide file (llms.txt) added
  • Language and region tags where you serve several markets

Content fixes on existing pages (every plan, applied to the plan's coverage)

  • Headings that match the questions your buyers ask
  • A direct answer at the top of each page
  • Current facts, prices and dates
  • FAQs and comparison tables where they help
  • Author and expertise details

Measurement (every plan)

  • Microsoft Clarity, Google Analytics 4, Google Search Console and Bing Webmaster Tools set up and connected to your dashboard
  • AI crawler visits shown in Microsoft Clarity, where your hosting supports it
  • Your starting point recorded, then updated daily

From crawl to enquiry

  1. 01Crawled: which pages AI crawlers read, and how often, from Microsoft Clarity where your hosting supports it.
  2. 02Cited: how often Microsoft Copilot and Bing's AI answers use your pages as a source, from Bing Webmaster Tools, plus your impressions and clicks in Google Search, from Google Search Console.
  3. 03Named (Middlegame and Checkmate): whether assistants name you for your buyers' questions, against your competitors.
  4. 04Visited: visitors arriving from AI answers and what they do on your site, from Google Analytics 4 and Microsoft Clarity. One honest caveat: ChatGPT, Perplexity and Claude often pass visits through as direct traffic, so for those we report citation presence alongside the traffic we can see.
  5. 05Enquired: every enquiry that arrives, what the person asked for, and where we can trace it, which answer sent them.

What it is worth

How we put a value on the results

Every month your report puts a value on what the work brought in. We show the formula and every input, so you can check each number yourself. Traffic value and AI visit value are on every plan; pipeline value is on Middlegame and Checkmate.

  1. 01

    Traffic value

    Clicks from Google Search on the pages we built or fixed × the cost per click for those searches

    What the same visits would have cost you as Google ads. Clicks come from your Google Search Console; cost per click comes from published Google Ads cost data for each search.

  2. 02

    AI visit value

    Visits from AI answers × the average cost per click in your category

    What the visitors sent by ChatGPT, Gemini, Perplexity, Copilot and other assistants would have cost to buy. Visits come from your Google Analytics 4.

  3. 03

    Pipeline value (Middlegame and Checkmate)

    Enquiries from AI answers and search × your close rate × your average deal value

    What those enquiries are likely worth in sales, using your own close rate and deal value, which you give us in week one. If you'd rather not share them, we report enquiries without a value.

One honest caveat: ChatGPT, Perplexity and Claude often pass visits through as direct traffic, so some of what AI sends you can't be seen in analytics. Every value we report is a floor, not a total. We never add estimates for traffic we can't see.

AI answers change from one ask to the next, so we treat answer tracking as a guide, not the scoreboard. Your real data is the scoreboard.

What is included in Strategi's Opening plan

Strategi's Opening plan is for small businesses that AI engines do not mention yet. It costs $999 a month for 90 days ($2,997 in total), then continues month to month.

Coverage
technical and content fixes on your key pages
Pages
10 a month, new or replacing outdated ones
Measurement
your Search Console, Bing Webmaster Tools, Google Analytics 4 and Microsoft Clarity data, showing AI crawls, citations, visits and enquiries
Service
live dashboard, monthly report, monthly call
Value report
traffic value and AI visit value each month, with the formula shown
Delivery promise
everything listed above, or we keep working at no extra cost until it's done

What is included in Strategi's Middlegame plan

Strategi's Middlegame plan is for growing businesses that AI engines mention, but not ahead of their competitors. It costs $1,500 a month for 90 days ($4,500 in total), then continues month to month.

Coverage
technical and content fixes across all service and product pages
Pages
15 a month, with priority on pages comparing you with competitors
Brand accuracy
Google Business Profile, Bing Places and Apple Business Connect set up and correct; Wikidata, Crunchbase and industry databases updated; wrong facts corrected at the source
Answer tracking
50 buyer questions across ChatGPT, Gemini, Perplexity and Google AI Overviews, against 3 competitors
Service
live dashboard, monthly report, call every 2 weeks
Value report
traffic value, AI visit value and pipeline value each month, with the formula shown
Delivery promise
everything listed above, or we keep working at no extra cost until it's done

What is included in Strategi's Checkmate plan

Strategi's Checkmate plan is for mid-market brands that want AI engines to recommend them first. It costs $5,000 a month for 90 days ($15,000 in total), then continues month to month.

Delivered

Coverage
technical and content fixes across the whole site, with new errors fixed as they appear
Pages
30 a month, plus one original research piece in the 90 days
Brand accuracy
everything in Middlegame, plus corrections in third-party articles and ongoing reputation monitoring
Mentions
4 sponsored mentions in articles AI already cites during your 90 days, with no monthly fee and no per-mention charge; publisher fees at cost. Outreach for coverage, reviews, Reddit answers and YouTube mentions, listed under 'We go after for you'
Expert voices
LinkedIn profile rewrites, 8 posts and 2 articles a month for your founder and 2 experts; podcast pitching
Answer tracking
100 buyer questions across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Google AI Mode, against 5 competitors
Service
live dashboard, monthly report, weekly call, named account lead
Value report
traffic value, AI visit value and pipeline value each month, with the formula shown
Delivery promise
everything in the Delivered list, or we keep working at no extra cost until it's done

We go after for you

  • Coverage in the publications AI trusts
  • Reviews on the sites AI checks
  • Answers in the Reddit threads your buyers read
  • Mentions on YouTube
  • Podcast appearances for your experts

We do the work. Editors, platforms and your customers decide the timing.

The work

How we work

The same process runs on every plan. Here is exactly what we look at and what you receive at each stage. Each step shows up on your dashboard as it happens.

  1. 01Week 1

    We understand your business

    Before we touch your website, we learn what you sell, who buys it, and what you want AI to recommend you for.

    What we look at

    • Your business goals for the next 90 days and beyond
    • The products or services you most want to grow, and the ones that matter less
    • Who your buyers are, where they are, and how they choose
    • Your main competitors, and who you lose to most often
    • Your Google Analytics 4 data: which pages bring enquiries and sales, where visitors come from, and what AI tools already send you
    • Middlegame and Checkmate: your average deal value and close rate, if you're happy to share them, so we can value your enquiries

    What you get: a written brief of your priorities, agreed with you before any work starts.

  2. 02Weeks 1 to 2

    We work out how AI sees you

    Assistants form a picture of your business from your website and from other sites. We map both.

    What we look at

    • Your brand as AI understands it: what it says you do, where you operate, and what it gets wrong
    • The questions your buyers ask assistants when choosing a business like yours
    • The citation sources assistants rely on for your category: the articles, directories, review sites, forums and publications they cite
    • Which of those sources mention you, which mention competitors instead, and which ignore you both
    • Your Google Search Console, Bing Webmaster Tools and Microsoft Clarity data: which pages AI systems read, which they cite, and what searches you already appear for

    What you get: a dated benchmark report showing where you stand today and the citation sources that shape AI answers in your category.

  3. 03Weeks 1 to 2

    We audit your site the way AI reads it

    We check whether assistants can reach, read, understand and trust every page in your plan's coverage.

    What we check

    • Whether AI crawlers are allowed in, or blocked by site settings or your firewall
    • Whether page content is visible without scripts, so AI can read it
    • Sitemaps, indexing errors and pages accidentally hidden from search
    • Broken links, broken redirects and redirect chains
    • Duplicate and thin pages, and which version should be the main one
    • How pages link to each other
    • Page speed and mobile display
    • Structured data: whether pages tell AI clearly what your business, services, products, FAQs, articles and reviews are
    • Page titles, descriptions and headings
    • Whether your business facts match across your own pages

    What you get: two separate documents. A technical audit listing every issue with where it is, and an implementation plan setting out how each one will be fixed. Every finding comes with a simple check you can run yourself in under a minute to confirm it.

  4. 04Weeks 2 to 3

    We plan the content AI wants to quote

    We decide what to write by looking at what already earns AI's trust, not by guessing.

    What we look at

    • Search and AI demand data: what your buyers search for and ask, and how often
    • The pages assistants already cite for your buyers' questions, as the benchmark every page must beat
    • Your existing pages: which to keep, which to replace, and which are missing
    • Your priority products and services from step 01, so pages push what you want to sell

    What you get: a content roadmap for your 90 days, showing each page, the question it answers, and why it was chosen.

  5. 05From week 2

    We build and fix

    What we do

    • Technical fixes made on your site ourselves, on WordPress, Shopify, Webflow or custom builds. Every change is recorded and can be rolled back.
    • Pages researched from verified sources, written to answer one question clearly and near the top, and scored against our quality standard before you see them.
    • An editor checks every page for accuracy and your brand voice. On medical, legal, financial and other regulated topics, your own expert checks the facts.
    • You approve each page on your dashboard. Replaced pages keep their web address where possible, redirect where not, and the previous version is kept.
    • Middlegame and Checkmate: your business details set up and corrected on Google, Bing, Apple and the databases AI draws on.
    • Checkmate: outreach to the sources AI trusts, sponsored mentions labelled as sponsored, and your experts' voices built on LinkedIn and podcasts.

    What you get: first pages live by week 3, then your plan's pages every month.

  6. 06Daily, then day 90

    We measure, adjust and report

    What we do

    • Your dashboard updates daily from your own data: AI crawls, citations, visits and enquiries.
    • Middlegame and Checkmate: your buyers' questions checked across assistants against competitors. AI answers change from one ask to the next, so we treat this as a guide. Your real data is the scoreboard.
    • When something isn't moving, we change the plan for the next pages instead of waiting.

    What you get: a monthly report with the value of what the work brought in, and a day-90 review of what was delivered, what moved against your starting point, and what the next phase should target.

What we won't do

  • Write pages just to reach a number
  • Publish facts we haven't checked
  • Buy or invent reviews
  • Hide that a mention is paid
  • Promise that AI will name you by a certain date. No one controls AI answers; we control the work that earns them.
  • Make changes to your site that can't be undone
Compared

How Strategi compares

There are four common ways to get found in AI search. Here is how they differ.

Strategi compared with a traditional SEO agency, an AI visibility tool and doing it in-house.
What is being comparedStrategiTraditional SEO agencyAI visibility toolDoing it in-house
Who does the workWe do, on your siteThe agency, usually focused on Google rankingsYou do; the tool reportsYour team
Built forAI answers and search togetherGoogle search first; AI search often extraMonitoring what AI saysDepends on your team's skills
How results are measuredYour own data from crawl to enquiry, plus answer trackingRankings and trafficAnswer tracking onlyWhatever you set up
New pages each month10 to 30, includedUsually a few, often billed separatelyNoneLimited by your team's time
Technical fixesDone for youOften recommended, sometimes doneNot includedNeeds a developer
Commitment90 days, then month to monthOften 6 to 12 monthsMonthly subscriptionA hire, plus tools
PriceFrom $999 a monthUsually $1,500 to $5,000+ a monthUsually $30 to $500 a monthA salary, plus tools
Progress you can seeLive dashboardMonthly reportTool dashboardInternal reports

Agency and tool prices are typical market ranges, not specific providers.

Terms

Terms on this page

Show the terms
Assistant (AI engine)
A tool that answers questions with AI, such as ChatGPT, Gemini, Perplexity, Claude or Microsoft Copilot.
Google AI Overviews
The AI-written answer shown at the top of some Google searches.
Google AI Mode
Google's conversational AI search, where answers are written by AI.
Citation
When an AI engine uses a page as a source for its answer, often with a link.
AI crawler
The software AI companies use to read websites.
Structured data
Code added to a page that tells search engines and AI what the page is about, such as a business, a service or an FAQ.
Sponsored mention
A paid placement of your brand in an article, always labelled as sponsored.
Answer tracking
Asking AI engines your buyers' questions and recording who they name. Useful as a guide, because answers change from one ask to the next.
Cost per click
What advertisers pay Google for one click on an ad for a given search. We use it to put a price on visits you earned without paying.
Traffic value
The number of visits you earned, multiplied by what those visits would have cost as ads.
Close rate
The share of enquiries that become paying customers.

Prices and plan details last updated:

Every plan includes

  • A live dashboard showing every page, fix and result as it happens
  • Clarity, GA4, Search Console and Bing Webmaster Tools set up for you
  • Every fix and page done for you, not just recommended
  • You see every page before it goes live
  • AI crawls, citations, visits and enquiries measured from your own data
  • A 90-day commitment, then month to month, cancel anytime after
  • Our delivery promise: anything we haven't delivered in 90 days, we finish at no extra cost
  • A monthly value on your results: traffic value and AI visit value, with the formula shown

By purchasing you agree to our terms of service.

Add-ons

Add to any plan

Extra pages

$500/mo per 5 pages

Same page types, chosen from your gaps.

Expert voices

$750/mo per person

LinkedIn profile rewrite, 8 posts and 1 article a month. For Opening and Middlegame; included in Checkmate.

Pay per mention

$200/mo, plus $200 per live mention

Publisher fees at cost

Your brand placed in articles AI already cites. The monthly fee covers finding the right articles, outreach and tracking every mention. You pay per mention only once it is live.

Extra language

+50% of your plan, per language

Native pages and tracking for another market, such as German, Arabic or Spanish.

Product feeds

$500 setup, then $200/mo

For online stores: your products shown accurately in AI shopping answers.

Every feature

Compare all features

Show all features
Every feature of the Opening, Middlegame and Checkmate plans, compared.
FeatureOpeningMiddlegameCheckmate
Measurement
Your own data (Search Console, Bing, Analytics, Clarity)IncludedIncludedIncluded
AI crawls and citationsIncludedIncludedIncluded
Visits and enquiries from AIIncludedIncludedIncluded
Answer tracking, buyer questionsNot included50100
Answer tracking, AI enginesNot included46
Competitors comparedNot included35
Traffic value and AI visit valueIncludedIncludedIncluded
Pipeline value from your enquiriesNot includedIncludedIncluded
Live dashboard and monthly reportIncludedIncludedIncluded
Website
Technical fixesKey pagesService and product pagesWhole site
Content fixes on existing pagesKey pagesService and product pagesWhole site
Ongoing error monitoringNot includedNot includedIncluded
Pages a month101530
Original researchNot includedNot included1 piece
Brand accuracy
Google, Bing and Apple listingsNot includedIncludedIncluded
Business databasesNot includedIncludedIncluded
Fixing wrong facts about youNot includedIncludedIncluded
Corrections in third-party articlesNot includedNot includedIncluded
Mentions
Sponsored mentions in articles AI cites$200/mo + $200 each$200/mo + $200 each4 included
Coverage in publicationsNot includedNot includedIncluded
ReviewsNot includedNot includedIncluded
RedditNot includedNot includedIncluded
YouTubeNot includedNot includedIncluded
Expert voices
LinkedIn for founder and expertsAdd-onAdd-on3 people
Podcast appearancesNot includedNot includedIncluded
Service
CallsMonthlyEvery 2 weeksWeekly
Named account leadNot includedNot includedIncluded
Straight answers

Frequently asked questions

Is the work different on smaller plans?

No. Every plan gets the same methods and the same quality. Bigger plans cover more of your site, publish more pages each month, and reach beyond your website.

What happens after 90 days?

You can continue month to month, or stop. Your day-90 review shows what we delivered, what moved, and what the next phase would target.

Can I cancel during the first 90 days?

No. The first 90 days are a commitment, because the audit, fixes and first pages are front-loaded into them and one month is not a fair test of the work. After 90 days you can stop at any time.

When will I see results?

Most businesses are first cited in AI answers within the first few months. Your dashboard updates daily from your own data, measured against where you started.

What if I'm slow to approve pages?

You see every page before it goes live. If we haven't heard back in five business days, we publish so your 90 days keep moving. Anything can be changed or rolled back afterwards.

What counts as a page?

A new page, or a new version that replaces an outdated one. We choose each month's pages from the questions your buyers ask AI where you're missing.

What do you need from me?

Access to your website and business listings in week one, and quick approvals. Everything else is done for you.

Can I change plans?

Yes. You can move up to a bigger plan at any time.

Can I talk to someone before buying?

Yes. Book a call and we'll walk through your site, where assistants name you today, and which plan fits. There's no obligation to buy.

What if you don't deliver everything in 90 days?

Anything in your plan's delivered list that isn't done within your 90 days, we keep working on at no extra cost until it is. Work that depends on others, such as editors, platforms or your customers, is listed separately as work we go after for you.

How do you measure what this is worth?

Traffic value is what the visits we earned would cost as Google ads, using published Google Ads cost data. AI visit value is what visitors from AI answers would cost to buy. On Middlegame and Checkmate we add pipeline value: your enquiries multiplied by your own close rate and deal value. Some AI visits appear as direct traffic and can't be counted, so every value is a floor, not a total.

Next step

Get your 90-day roadmap

We'll show you where AI engines name you today, who they name instead, and exactly what we'll do in your first 90 days to change it.