USD per month · Billed monthly · No lock-in
Foundation
For companies establishing a position in AI answers for the first time.
From
$4,500
per month
Includes
- 10 content pieces a month, published on your own site
- Each one rewritten for 2 more surfaces, never cross-posted30 pieces of work a month: the 10 on your site, plus 20 rewritten to suit where they land.
- Complete technical workTechnical audit, schema and structured data, metadata and meta descriptions, internal linking architecture, crawler access and robots directives, page speed and Core Web Vitals, machine-readable files, and anything else on the site holding you back. The same architecture work a search ranking and an AI citation both stand on, complete on every plan.
- Website content optimization, core pages up to 15Each page rewritten from describing you into answering something, with the answer and entity structure, internal linking, titles and metadata rebuilt underneath it.
- FAQ content optimization
- Reddit participation, monitored and selective
- Dated benchmark report
- Monthly reporting
Growth
For companies with a position to defend and competitors to displace.
From
$6,500
per month
Everything in Foundation, plus
- 15 content pieces a month, published on your own site
- Each one rewritten for 4 more surfaces75 pieces of work a month, up from 30.
- Website content optimization, up to 40 pagesThe same rewrite, taken past your core pages into the rest of what buyers actually land on.
- Full Reddit programMonitored and selective becomes the full program: threads entered under your brand name, with disclosure, wherever you genuinely have something to add.
Category
For companies that intend to own the answer in their category.
From
$10,000
per month
Everything in Growth, plus
- A team on your account and nothing elseBelow Category, an execution team carries up to three accounts. Here they carry one. That is what buys the turnaround speed and the level of personalization at this tier, and it is the real difference between Category and Growth.
- Always-on supportNot a monthly check-in. The team working your account is reachable, and questions get answered when you have them rather than at the next reporting cycle.
- 25 content pieces a month, published on your own site
- Each one rewritten for all 7 off-site surfaces200 pieces of work a month, up from 75.
- Website content optimization across the full site, ongoingEvery page rather than a set number of them, worked continuously rather than in one pass, so what you publish next is held to the same standard.
- Industry forums, Q&A communities and review sites
- Weekly monitoring
- Executive briefing
- Priority technical implementationYour fixes go to the front of the build queue.
Enterprise
For groups running several brands, several markets or several legal entities at once.
- Everything in Category, run across every brand, market or entity in scope
- Scoped against what you are actually trying to move
- Priced against that scope, not against the tier below it
What changes between them, and what does not
The cards above read one plan at a time. This reads across all three. Everything above the last two rows is volume and reach. The last two do not move at any price, because no plan buys a better version of the technical work and none of the every-plan eight sits behind a tier.
| What is being compared | Foundation | Growth | Category |
|---|---|---|---|
| Monthly price | $4,500 | $6,500 | $10,000 |
| How the account is run | Execution team, up to three accounts | Execution team, up to three accounts | A team on your account only, always-on support |
| Content pieces a month | 10 | 15 | 25 |
| Surfaces each piece is on | 3 | 5 | 8 |
| Pieces a month in all | 30 | 75 | 200 |
| Website content optimization | Core pages, up to 15 | Up to 40 pages | The full site, ongoing |
| Communities | Reddit, monitored and selective | The full Reddit program | Reddit, plus industry forums, Q&A communities and review sites |
| Technical work | Complete | Complete | Complete |
| Audit, benchmark, measurement and reporting | Included | Included | Included |
Find out where you stand before you spend anything
Every company that comes to us gets an AI visibility audit at no charge. Not a trial, not a teaser, and not conditional on a call going well: the work is done, the findings are yours, and what you do with them is your business.
What you get
The questions your buyers ask an assistant when they are close to deciding, run across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. Who gets named in the answers today, where those answers read it, and where you appear or do not. Plus what is stopping your site being cited: what an assistant can and cannot read on it.
What it costs, and what it is not
Nothing, and there is no obligation attached to it. It is the same audit that opens every engagement, the one on the every-plan list. You simply do not have to buy anything to get it. Real work on your actual category, not a tool report with your logo on it. If what it shows is that you do not need us yet, we will tell you that.
Frequently asked questions
How do I know whether I need Foundation, Growth or Category?
It comes down to how contested your category already is in AI answers, how fast your industry moves, and how much website there is to work with. Software and technology companies usually need the higher plans, because those categories are already crowded in AI answers and the field shifts quickly. Industrial manufacturers and smaller service businesses are usually well served by Foundation, because the category is less contested and there are fewer pages to optimize. Company size and target market matter too. In real estate, for example, a brokerage typically sits on a lower plan while a developer does not. We tell you which plan fits during the free audit call, including when the answer is the cheapest one.
Why does each plan say "from"?
Because the three plans are the configurations most companies need, not fixed boxes. Two things change the number. The first is add-ons: PR is charged on placement only and YouTube is scoped per production run, so neither has a fixed monthly cost. The second is mixed configurations. If you want the content volume of Foundation but need site-wide content and technical optimization, we build that plan and price it accordingly. We would rather sell you what you actually need than move you up a tier for one line item.
What happens in the first month, and how long before I see anything?
Everything starts in month one. After an onboarding call you fill in a knowledge bank, which takes about four hours spread across the first week and is the bulk of what we ask of you. We take accesses, or work to an implementation plan if you prefer to keep them in house. From there, website content fixes, technical optimization, new page creation and the surface-specific versions of each piece all begin at once. You see visible movement inside the first month. It compounds, which is why we ask for ninety days before you judge the work. There is no lock-in, and no client has left us after a first month.
We already have an SEO agency. Does this overlap with what they do?
We work alongside them. At the start we go through their scope so nothing gets duplicated, and the only thing we need is clear communication from the other vendor. Our own technical work is end to end, so in practice most companies find after a month or so that they are paying twice for the same ground and consolidate onto one contract. That is their decision, not a condition of working with us. If you want us to run in parallel indefinitely, we will.
Do you work with our direct competitors?
No. If a company competes with you for the same customers, we will not take them on while we work with you. In AI answers there is usually one short list of names per question, so working both sides of a category would mean optimizing two clients for the same slot. That is not something we are willing to do, and there are no exceptions to it.
What happens if I stop?
We ask for two weeks notice. Everything promised for that engagement is delivered through to the end of it, including reporting, so you are not left with half-finished work. The content sits on your website and on your own brand accounts, so it stays yours and keeps working after we stop. There is no exit fee and no minimum term to buy out.
Why do plans start at $4,500?
Because that is roughly where the work starts functioning. The technical program is the same on every plan, so the floor is set by what it takes to be published consistently: ten content pieces a month published across three surfaces, up to fifteen of your core pages rewritten, the FAQ work, selective Reddit participation and a dated benchmark to measure it against. That is the smallest scope we have seen produce a coherent picture of a business across AI answers.
Below that the surface area is too thin for anything to compound, and we would be taking a retainer for something we know is unlikely to move. We would rather say no and tell you what we would do with a smaller budget somewhere else.
What is in the free AI visibility audit, and what is the catch?
There is no catch and no obligation. We take the questions your buyers ask when they are close to deciding, run them across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, and show you who gets named today, where those answers were sourced, and what an assistant can and cannot read on your site.
We do it free because it is the fastest way for either of us to find out whether we can help. Roughly as often as not the honest read is that a company does not need us yet, or does not need us at all, and we would rather learn that before a proposal than after a contract.
It is the same audit that opens every engagement, and it appears on the every-plan list for exactly that reason. Asking for it without buying anything gets you the same work: real work on your actual category rather than a tool export with your logo on it.
How does the Enterprise plan get priced?
Against the scope, and the scope against what you are trying to move. Enterprise sits above the three and is quoted on application: several brands, several markets or several legal entities at once. A need that sits between two of the three plans is not an Enterprise engagement. We build that as a plan of its own and price it against what is actually in it.
We scope it in the open: what gets made each month, how many surfaces each piece is rewritten for, which sources get worked, and what that costs. The technical work is not one of the variables. It is complete here as it is on every plan. No bundling something in to justify a number.
What is not in the monthly price?
PR is quoted separately and charged only when a placement runs. You pay a fixed fee on delivery, plus whatever the publisher charges. There is no retainer for it and no upfront payment.
YouTube is an add-on bought on top of a plan where the category rewards video, and it is priced per production run rather than monthly: topics, scripts and editing end to end. Both add-ons are available at every tier. Everything else on the services page, including the whole technical program, the audit, the benchmark and the monthly report, is inside the monthly price.
There is no lock-in. So what do you ask for instead?
Ninety days before you judge it. The term is month to month, there is no minimum and no exit clause, and you can stop any month with notice. We do not use contracts to hold clients, because work that needs a contract to survive is not work worth buying.
The ask is about the shape of the work rather than the paperwork. The technical foundation lands in the first month, and the content compounds on top of it after that. A single month shows you the structural fixes and almost none of the accumulation, which is not a fair test of work that builds.
Some of the pace is yours. The sooner the accesses we ask for are in place the sooner the first month starts, and where your own team owns the implementation the clock runs at their speed rather than ours.