- Assistant (AI engine)
- A tool that answers questions with AI, such as ChatGPT, Gemini, Perplexity, Claude or Microsoft Copilot.
- Google AI Overviews
- The AI-written answer shown at the top of some Google searches.
- Google AI Mode
- Google's conversational AI search, where answers are written by AI.
- Citation
- When an AI engine uses a page as a source for its answer, often with a link.
- AI crawler
- The software AI companies use to read websites.
- Structured data
- Code added to a page that tells search engines and AI what the page is about, such as a business, a service or an FAQ.
- Sponsored mention
- A paid placement of your brand in an article, always labelled as sponsored.
- Answer tracking
- Asking AI engines your buyers' questions and recording who they name. Useful as a guide, because answers change from one ask to the next.
- Cost per click
- What advertisers pay Google for one click on an ad for a given search. We use it to put a price on visits you earned without paying.
- Traffic value
- The number of visits you earned, multiplied by what those visits would have cost as ads.
- Close rate
- The share of enquiries that become paying customers.