Insights & strategy

What we have worked out

How AI decides which businesses to name, what actually moves an answer, and what we keep finding while doing this work.

Filtered by tag#AI search×

The Greatest Customer Acquisition Channel Most Businesses Are Still Sleeping On

AI referral traffic is 0.14% of the web but growing 66% a year, converting up to 23x higher. What intent compression means for customer acquisition.

Best AI SEO Tools in 2026: What They Do, and What They Can't

AI SEO tools work for data, content and audits. AI visibility tools are guessing. What we use at Strategi, what Google says, and how to evaluate one.

What Is an AI Citation? What It Means to Be Named by AI Search

An AI citation is when an AI answer engine names your business as a source. Here is what that means, why it beats a ranking, and how you earn one.

Is GEO a Real Discipline or Marketing Hype?

Generative Engine Optimization is a real, peer-reviewed discipline. The hype is real too. What separates GEO that works from the hacks.

What Is an AI Visibility Audit?

An AI visibility audit measures whether ChatGPT, Gemini, Perplexity, and Google AI Overviews name your business, whether what they say is accurate, and how your rivals compare.

Why AI Gives One Answer, Not Ten Links

AI search returns one answer, not ten links. Learn why getting named by ChatGPT and Google AI Overviews is now a zero-sum game brands must win.

The Recommendation Economy, Defined

How AI systems decide which companies get recommended to buyers, why trust beats ad budgets, and how to earn the recommendation in AI search.

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