Insights & strategy

What we have worked out

How AI decides which businesses to name, what actually moves an answer, and what we keep finding while doing this work.

Filtered by tag#GEO×

Is GEO a Real Discipline or Marketing Hype?

Generative Engine Optimization is a real, peer-reviewed discipline. The hype is real too. What separates GEO that works from the hacks.

GEO, AEO, AIO, LLMO explained: four names for one shift from ranking to being the AI answer. A plain field guide to what actually differs.

SEO ranks your links. AI Presence gets you named inside the answer buyers read. Here's why ranking first no longer means AI recommends you.

AI Presence decides which companies AI tools like ChatGPT recommend to buyers. Learn what it is, why it beats SEO, and how to earn it for your brand.

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