Professional services
Legal
Advice and representation on rights, contracts and disputes.
Legal work starts with a question, not a firm. A founder pricing a round, a general counsel holding a notice, a brand manager filing a mark and an HR lead moving staff abroad all research the rule before they research anyone to call. Bar Council rules bar solicitation. They do not bar being the clearest, best sourced answer to that rule.
Where the answer is being lost
Engines answer the legal question. Firm sites only list credentials.
A general counsel served on Monday asks "How long does commercial arbitration take in India and what does it cost" and gets a range, a caveat and a source. An engineer with an offer abroad asks "Am I eligible for a UK skilled worker visa with three years experience" and gets a threshold. Both then ask who handles this kind of work. The engine names whoever wrote the first answer. A credentials page cannot be that answer, so the firm never learns the enquiry was made, or that it went to a thinner practice.
How we win this
The programme for legal
Answer the question first
Each of these four practices is chosen after the buyer has already researched the rule. So the work starts with the questions themselves: what a funding round costs in time, what arbitration costs in money, whether a descriptive name can be registered, whether an offer clears a salary threshold. We publish the answer, sourced, before we publish anything about the firm.
Educational, never promotional
Bar Council rules bar advocates from advertising, soliciting and comparing. That removes whole channels outright and it shapes how everything else gets written. No claim to be the best, no client names, no outcome figures, no testimonials. What remains is a statement of the law, its citation, and a named practitioner who works in that area. A narrower brief, and more citable for it.
Past what the portals publish
Filing platforms and visa consultancies have already covered the procedural layer, and engines cite them because the answer is adequate. They stop at the point where somebody has to decide: reply to the objection or refile, contest jurisdiction or settle, reword the role or lose the hire. A practising firm holds that layer and almost never writes it down.
Where content stops short
Litigation instruction is urgent and referral-led. A general counsel served on Monday instructs by Wednesday, usually on a recommendation from someone they trust. Content will not win that mandate and we will not pretend it does. It wins the research that happens first, and it holds up when the recommended name gets checked. Smaller job, and we scope it as one.
The mix that carries it
Content
Answer and comparison pages
Cost, process, eligibility and comparison pages built for direct extraction, not for a reader who scrolls.
Content
GEO blogs and authority content
The definitive written answer to the questions your buyers put to an engine, structured so it can be lifted and attributed.
Foundation
Entity and schema engineering
Structured data and entity definition so engines know exactly what you are, where you operate, and what you are credible in.
Authority
Original data and benchmarks
Proprietary numbers, surveys and benchmarks — the most-cited asset class there is, because nobody else has them.
Authority
Digital public outreach
Earned mentions, trade coverage and third-party citations — the corroboration a model checks before it names you.
Authority
Directories and profile consistency
Every listing, registry and profile saying the same thing, so the entity resolves to one business instead of three.
Measurement
AI Presence tracking
Standing measurement of inclusion, share of answer and competitor movement as models update.
The constraint we work inside
Bar Council Rule 36 bars an advocate from advertising, soliciting work or placing themselves above another firm, and a running matter is sub judice. That governs what may be said, not where it may be said. Writing on the law itself, signed and sourced, is open to you on your own site and equally in the press. So every page and every byline is written to one test: it should survive being read out by the other side's counsel, or handed to a disciplinary committee, without costing you anything. That test strips out client names, results, superlatives and any fact taken from a running matter. What comes through it is the rule, the authority it rests on, and a practitioner willing to be named as the author.
Specialisations
4 total
The pitch is different for each one, because the buyer, the trigger and the rules on what may be published are different for each one. Open the one that is yours.
A CFO planning a Series B asks an engine which firms have run this process for a company like hers, and the call list is set before your firm hears the round exists.
The question deciding this today
“Which law firms handle Series B fundraising for Indian SaaS companies”
- Who they sell to
- Growth-stage and mid-market companies raising, restructuring or acquiring
- Who signs
- Founder, CFO, General Counsel
- What starts it
- Funding round, M&A process, entity restructuring, board or compliance event
- Cost of staying invisible
- Deal slips or reprices; risk sits unquantified until diligence surfaces it
Ask "Which law firms handle Series B fundraising for Indian SaaS companies" and the reply is assembled from startup media round-ups, investor blogs, legal directory entries and the few firms that publish substantively on term sheets, FEMA and diligence. A mid-market corporate practice with genuine deal experience usually appears nowhere in it. Its site says Corporate and M&A, lists partner bios and closes with a contact form. There is nothing on the page for an engine to cite, so it cites somebody else.
What we would run
- 01Answer and comparison pages
Pages on the mechanics of a round: what sits in an Indian term sheet, conditions precedent and how long each takes to clear, pricing and reporting steps on a foreign investment, where diligence usually stalls.
The founder or CFO reads this while building the process plan, weeks ahead of choosing counsel. It is the one point where a firm they have never met can enter.
- 02GEO blogs and authority content
Practice notes on the calls no template covers: anti-dilution wording that survives a down round, where a secondary raises tax questions, how founder vesting and the option pool get argued at the last minute.
A firm may not say it is good at this. Bar Council Rule 36 treats that as advertising, and any comparison with the firm above it is worse. Working a live drafting problem through in public is the one demonstration the rule leaves open, and a CFO reads it as exactly that.
- 03Entity and schema engineering
Entity records tying each named partner to deal type, sector, stage and the side they usually act for, company or investor, applied identically across the firm site, the bio page and that partner's own LinkedIn profile.
A founder needs counsel on her own side of the table. Plenty of the firms named in a fundraising answer act for the funds, and a bio page reading Corporate and M&A does not say which. Stated as data, the split is legible before the first call rather than in the conflicts check after it.
- 04Directories and profile consistency
One reconciled record of the firm: legal directory entries, each partner's State Bar Council enrolment details, and the MCA filing for the LLP, so names, offices and practice areas match wherever an engine reads them.
A directory check is a reconciliation exercise. It reads the enrolment record, the MCA entry and your own site looking for the same partner name and the same registered office in all three. A partner enrolled under one form of their name, listed under another and profiled under a third gives that check nothing it can confirm.
What we would not recommend
- Reviews and testimonials. Bar Council rules bar advocates soliciting work or publishing client testimonials. A rated profile would put the firm on the wrong side of that rule.
- Quora. Answering questions there to attract instructions is solicitation, and a CFO scoping a funding process is not reading Quora for counsel.
- Instagram. The people who pick corporate counsel do it inside a live deal, with a lawyer already in the room and an investor's counsel across the table. No part of that decision touches a feed.
What a lead looks like
A CFO at a SaaS company six weeks from signing, who has read your conditions-precedent page and your note on foreign investment pricing, writing to ask how you would sequence diligence against a fixed close date. She is not asking whether you do fundraising work. She is asking whether you can hold the timetable.
What we measure
- Inclusion on deal shortlist prompts
- Named partners retrieved by practice area
- The same partner name on every register
- Enquiries citing a specific page
- Coverage of round mechanics questions
What changes
Enquiries arrive from people who have already done their reading. A CFO with a close date rather than a request for credentials. A general counsel who wants a view on jurisdiction, not an introduction. A founder holding an examination report. An HR lead with two roles and a deadline. Fewer calls that open with whether you handle this kind of work, more that open with the matter itself.
Start here
See who gets named in legal today
We put your buyers' real questions to the live models and come back with the businesses they name, the sources behind those answers, and the gap between that list and yours.