Generative Engine Optimisation
Your buyers stopped searching. They started asking
An engine does not hand your buyer ten links to sort through. It hands them a decision, with two or three businesses named and a reason for each. This page is every industry we work in, and what the work actually looks like inside yours.
The shift
An answer names a few companies, not ten links
Search sent traffic and let the buyer decide. An engine sends a decision already made. Those are two different jobs, and only one of them is new.
They ask before they search
Your buyer opens an assistant and asks the question in the words they would use with a colleague. They do not compare ten tabs. They read one answer.
The answer names a few companies
The engine returns a short list with reasons attached. Everyone outside that list is not losing the pitch. They are not in the room where the pitch happens.
Being found is not being cited
Ranking put you on a page a buyer still had to read. Citation puts your reasoning inside the answer they act on, with your name against it. Different work.
The gap widens on its own
A page an engine has cited once is more likely to be cited again. Every month you are absent, the businesses already in the answer get harder to displace.
The cost
Nothing tells you when you were left out
A lost pitch leaves a trace. This does not. There is no bounce rate for an answer that never mentioned you, no line in the analytics for the buyer who read three names and yours was not among them.
- Enquiries you never see, because the buyer's shortlist was drawn before anyone picked up a phone.
- Competitors described in your language, because they published the definition and you did not.
- A category conversation happening entirely without you, in a channel you are not measuring.
Where we come in
We build the evidence an engine needs before it will name you
An engine will not recommend a business it cannot read, cannot identify, or cannot corroborate. Strategi engineers all three, on whichever surfaces actually matter in your category. Not every channel below belongs in every programme, and the pages underneath say plainly which ones we would leave out of yours and why.
Foundation
- Technical fixes
- Crawlability, render, speed and the machine-readability faults that keep an engine from reading you at all.
- Website build and optimisation
- Sites architected for SEO and GEO from the ground up: fast, structured, hardened, and legible to a model.
- Entity and schema engineering
- Structured data and entity definition so engines know exactly what you are, where you operate, and what you are credible in.
Content
- GEO blogs and authority content
- The definitive written answer to the questions your buyers put to an engine, structured so it can be lifted and attributed.
- Answer and comparison pages
- Cost, process, eligibility and comparison pages built for direct extraction, not for a reader who scrolls.
- Video and YouTube
- Video run as a primary AI source, for the dense, entity-rich transcripts models read and quote.
Distribution
- Practitioner and executive content where B2B buyers and the models watching them both look.
- X
- Short-form commentary and threads that surface in real-time retrieval and get picked up as citations.
- Visual proof for categories bought on look, place and trust before anything is read.
- Medium
- Long-form republishing on a high-authority domain models already crawl and trust.
- Genuine participation in the threads engines quote when buyers ask for an honest recommendation.
- Quora
- Direct answers to the exact buyer questions, on a domain engines retrieve from constantly.
Authority
- Digital public outreach
- Earned mentions, trade coverage and third-party citations — the corroboration a model checks before it names you.
- Directories and profile consistency
- Every listing, registry and profile saying the same thing, so the entity resolves to one business instead of three.
- Reviews and testimonials
- Structured, retrievable proof from customers, which is what engines lean on when a category has no objective data.
- Original data and benchmarks
- Proprietary numbers, surveys and benchmarks — the most-cited asset class there is, because nobody else has them.
Measurement
- AI Visibility Diagnostic
- We query the live models with your buyers' real questions and document exactly who gets named today.
- AI Presence tracking
- Standing measurement of inclusion, share of answer and competitor movement as models update.
Every engagement opens with the diagnostic: we put your buyers’ real questions to the live models and show you who gets named today. The full service detail sits here →
By category
Find where your business sits
17 categories, 106 sub-categories and 416 specialisations. Pick the one that describes what you actually sell. The argument gets more specific at every level, and the last level names the exact question your buyers are asking.
Services and knowledge
Professional services
Firms selling expertise and billable hours rather than a physical product.
6 sub-categories · 24 specialisations02Financial services
Businesses that move, lend, insure or grow money.
6 sub-categories · 24 specialisations03Technology
Building and running software, hardware and data systems.
7 sub-categories · 28 specialisations04Telecommunications
Carrying voice and data across networks.
4 sub-categories · 16 specialisations05Media and entertainment
Producing and distributing content and attention.
6 sub-categories · 24 specialisations06Education
Teaching, credentialing and the systems that support it.
6 sub-categories · 23 specialisationsPhysical and industrial
Manufacturing and industrial
Making physical goods at scale.
7 sub-categories · 28 specialisations08Energy and utilities
Generating and delivering power, fuel and water.
6 sub-categories · 24 specialisations09Agriculture and food production
Growing, rearing and first stage processing of food.
6 sub-categories · 24 specialisations10Real estate and construction
Developing, building and servicing property.
8 sub-categories · 31 specialisations11Logistics and transportation
Moving goods and people.
6 sub-categories · 24 specialisationsConsumer facing
Retail and consumer goods
Making and selling products to households.
7 sub-categories · 28 specialisations13Hospitality and food service
Selling stays, meals and service.
6 sub-categories · 23 specialisations14Travel and tourism
Selling and servicing journeys.
5 sub-categories · 19 specialisations15Personal and local services
Services delivered to individuals nearby.
6 sub-categories · 24 specialisationsStart here
See who the engines name in your category today
The diagnostic takes your buyers' real questions to ChatGPT, Gemini, Perplexity and Claude, and comes back with the names they return, the sources behind them, and where you sit. That is the first conversation.