Law firm SEO for lawyers, accountants and consultants. Consultations from Google and AI answers.

Law firm SEO now has two audiences: Google and the AI assistants people ask before they hire. Someone choosing a lawyer, accountant or consultant asks ChatGPT who to hire and what it costs, and the answer names a few firms. If yours is not one of them, the consultation goes elsewhere.

We do SEO for law firms, attorneys, accounting firms and consultancies, with AEO and GEO in the same plan: practice area, attorney, fee and FAQ pages, the fixes Google needs, and on Scale your Business Profile and legal directories. Agency depth at SaaS pricing, without the wait: specialists set the strategy and approve every change, and you pick a plan, pay on the site and start the same day.

Start today from $499 Try it free

No setup fee30 days' noticeYou own everything we make

What is law firm SEO?

Law firm SEO, also called legal or attorney SEO, is the work of getting a firm found by people choosing an advisor: ranking on Google and in the map results, being quoted in AI Overviews and being named by ChatGPT for searches about a practice area, a cost or a situation. The same work applies to accounting, consulting and advisory firms. It is measured in consultations and qualified inquiries.

What clients ask AI before they hire a firm. Is your name in the answer?

Examples by stage. Your plan tracks 50 to 250 like these, approved by you and checked daily on every engine in your plan.

Who to hire

"Best audit firm for a 40-person company in Austin"

"Employment lawyer for a wrongful termination in Chicago"

Cost

"How much does a trademark lawyer cost in Chicago"

"What does a fractional CFO cost per month"

Situation

"Do I need an accountant for an S corp election"

"Fractional CFO for a Series A startup"

Comparison

"Bookkeeper vs CPA for a small business"

"Mediation vs litigation for a business dispute"

Where Google and AI look when they recommend a firm.

Practice area pages

A clear page for each service, with who it is for and how it works.

Professional directories

Avvo, Martindale, Clutch and industry directories.

Google Business Profile

Reviews, services and office details.

Publications

Articles and quotes in industry and local press.

Pricing and FAQ pages

Fee structures and direct answers to common questions.

Why law, accounting and consulting firms get left out.

The five gaps we find most often.

One page for every service. A single "practice areas" page instead of a page per service.
No fee information. AI answers cost questions with a competitor’s page or a directory.
Thin attorney and partner bios. No credentials or experience AI can quote.
Outdated directory profiles. Directory listings that do not match your current services.
Pages that compete. Several blog posts chasing the same question, so none wins.

Our legal and professional services SEO strategy: built for consultations.

01Start with the searches closest to hiring: who to hire, cost, situation and comparison questions.
02Build practice area, service and fee pages, planned from your own search data so none competes with another.
03Make credentials, fees and process clear in plain text that Google and AI can quote.
04On Scale, update your Business Profile and professional directories, and pitch the publications AI cites.
05Count consultations, calls and forms from Google and AI in your own analytics.

Our law firm and professional services SEO services.

Every plan

Blog posts on the questions clients ask before they hire, planned from your own search data.

Growth and Scale

Practice area, attorney, fee and FAQ pages, every technical fix, and existing pages improved.

Scale

Google Business Profile, legal and professional directories, review collection and 50 publication pitches a month. LinkedIn work is not included.

Plan	Best for
Starter, $499	A firm AI does not name yet, starting with core client questions.
Growth, $999	Most firms: a page per practice area or service, plus the fixes.
Scale, $2,499	Competitive markets where directories, reviews and publications decide who gets named.

Law firm SEO questions. Answered.

How much does law firm SEO cost?

Strategi costs $499, $999 or $2,499 a month, month to month with no setup fee, with SEO, AEO and GEO together. Solo attorneys and small firms usually start on Starter or Growth; firms in competitive practice areas or cities use Scale for directories, reviews and publications.

How long does law firm SEO take to work?

First pages go live in month 1, and most clients see early traction within 30 days. Judge consultations and calls over at least 90 days. Plans are month to month with 30 days' notice, and we do not guarantee rankings or mentions.

What does attorney SEO include?

A page per practice area, attorney bios with credentials AI can quote, fee and FAQ pages, and the technical fixes your site needs. On Scale we also work on Avvo, Martindale and your Google Business Profile. Your firm is responsible for checking that pages meet the advertising rules that apply to you.

Do you do SEO for accountants and CPAs?

Yes: service, fee and FAQ pages for tax, audit, bookkeeping and advisory work, built around the questions small business owners ask before hiring an accountant.

Do you work with consultants and advisory firms?

Yes: management consultants, fractional executives and advisory firms. Each service gets its own page with who it is for, how it works and what it costs.

Do you make promises about outcomes?

No. We never promise case outcomes, savings or results on any page, and we never guarantee rankings or mentions.

Pricing →Starter $499, Growth $999, Scale $2,499 a month How it works →What we do every month, step by step SEO vs AEO vs GEO →What each one is, and why one page does all three Try Strategi free →Real answers to 10 of your buyer questions

Try Strategi free. See your own dashboard.

Enter your site. We set up your dashboard with real answers to 10 of your buyer questions from ChatGPT, Gemini and Perplexity: who AI names instead of you, and where it looks. Pick a plan whenever you are ready and our team starts the work.

Or start today from $499 See the live demo