Real estate and construction
Land
Buying, aggregating and selling land itself.
Land is the one property purchase where the buyer checks legality before price. Eligibility rules, approval status and title history decide whether a deal is even possible, and the buyer now asks an engine those questions weeks before they call anyone. The answers come from law firm blogs and portal explainers. The people who actually transact in that district are absent.
Where the answer is being lost
Land questions get answered by people who never sell land.
An investor with money to place types 'Can a non farmer buy agricultural land in Maharashtra' into an engine. The reply is a national rule with the state exceptions flattened out of it: no ceiling limit, no district, no conversion route, nothing on what the buyer may lawfully do if the answer turns out to be no. A plot buyer asking which approvals a layout should carry gets a checklist attached to no project. Both replies sound settled. Neither names anyone who could act on them. One of those buyers goes ahead regardless, on land they are not permitted to hold, with a seller who never raised the point.
How we win this
The programme for land
Answer the eligibility question first
Nobody buys land they are not allowed to own. Before price, before location, the buyer wants to know whether the purchase is legal for someone like them. That question is state-specific and it changes. We build answer-pages for the eligibility test in each state you sell in, with the ceiling limits, the documents and the conversion route set out plainly.
Tie every parcel to its record
Land answers are place-bound. The question names a district, a taluka, sometimes a survey number, and the engine resolves it from whichever source has that identifier attached to something readable. Most land websites carry none. We put the survey number, the planning authority and the registration reference into schema, and mirror them on a page the buyer can read without ringing you.
Publish the numbers others withhold
Land pricing is deliberately opaque. Rates per acre, conversion timelines, how long a mutation actually takes in a given tehsil: brokers keep these in their heads because the vagueness is worth money to them. Your own transaction and handover records already contain them. We turn what you can honestly evidence into data-assets and blogs, which is the material engines cite.
Know where publishing stops
Not every land business should be more visible. An aggregator assembling parcels for a township has a direct commercial reason to stay quiet, because a named corridor moves the asking price against their client. There the work is narrower: be findable and credible to the developer's land head, say nothing about live mandates, and keep the deal flow where it belongs.
The mix that carries it
Content
Answer and comparison pages
Cost, process, eligibility and comparison pages built for direct extraction, not for a reader who scrolls.
Foundation
Entity and schema engineering
Structured data and entity definition so engines know exactly what you are, where you operate, and what you are credible in.
Content
GEO blogs and authority content
The definitive written answer to the questions your buyers put to an engine, structured so it can be lifted and attributed.
Authority
Original data and benchmarks
Proprietary numbers, surveys and benchmarks — the most-cited asset class there is, because nobody else has them.
Authority
Digital public outreach
Earned mentions, trade coverage and third-party citations — the corroboration a model checks before it names you.
The constraint we work inside
What we publish has to survive a lawyer. Eligibility and approval claims are state-specific and change with each amendment, so every page carries the rule it relies on and gets revised when that rule moves. We do not publish return projections, appreciation forecasts, or anything that could date a live mandate to a place, which rules out timely comment on the stretches an aggregator is currently buying in.
Specialisations
3 total
The pitch is different for each one, because the buyer, the trigger and the rules on what may be published are different for each one. Open the one that is yours.
An investor placing a retirement corpus asks 'Can a non farmer buy agricultural land in Maharashtra' before asking what an acre costs, and reads an answer you had no part in.
The question deciding this today
“Can a non farmer buy agricultural land in Maharashtra”
- Who they sell to
- Investors and growers buying agricultural land
- Who signs
- The investor, or the farming buyer
- What starts it
- Investment diversification, retirement plan, agri venture, land price movement
- Cost of staying invisible
- Buying land you are not legally permitted to own
The reply is written to be safe rather than useful. It states the general rule, adds that professional advice should be taken, and stops there. It does not say what a buyer without agriculturist status can lawfully do in Maharashtra, how that changes the moment the same buyer looks at Karnataka instead, or how long a conversion order is taking in the district you sell in. So the buyer carries half an answer to the next person they meet, which is usually a broker holding one parcel, who confirms whichever half suits the sale. That conversation should have been with you. There is nothing published under your name for it to have started from.
What we would run
- 01Answer and comparison pages
One eligibility page per state you operate in: who may buy, the ceiling limit, what agriculturist status requires, which documents prove it, and what a buyer who fails the test can lawfully do instead. Written for a buyer who has not decided.
Deals in this trade die at the sub-registrar, not at the enquiry. A buyer who has settled their own eligibility before they ring you is a buyer whose purchase can actually complete, and the page that settled it should be yours.
- 02GEO blogs and authority content
The conversion sequence, start to finish: the NA application, who signs it, the 7/12 mutation entries that follow, what a clean title chain looks like on agricultural land, and where bank finance is and is not available.
The investor who has cleared the eligibility question moves straight to process and cost. Nobody selling farmland writes this honestly, which is exactly why the page is available to take.
- 03Entity and schema engineering
Entity definition for your firm and for each landholding: district and taluka, survey numbers where they are public, land classification, whether conversion has been granted, and current status, marked up so an engine can match a specific question to specific inventory.
A buyer asking for converted land within an hour of a district town is applying a filter, not reading prose. Classification and status are the two fields that filter runs on, and on most land websites they sit inside a paragraph. Marked up, they decide whether your holdings can be shortlisted at all.
- 04Original data and benchmarks
A district-level reference built from your own completed transactions: how long conversion actually took, what documentation each collectorate asked for, and the rate bands you have transacted at. Published as a dated reference, updated as it changes.
Nobody publishes this. An engine asked about timelines or rates in a specific taluka has almost nothing to cite, so a dated, sourced reference gets picked up.
- 05Digital public outreach
Named commentary when a state amends its tenancy or ceiling rules, placed with agri and property desks, plus a dated revision note on your own pages so the superseded version of the rule stops being the one that gets quoted.
Rule changes are the moment this question spikes and the moment every existing answer online becomes wrong. Being the quoted source then carries well beyond the news cycle.
What we would not recommend
- Reddit. The eligibility answer changes at a state line, and a thread does not. An answer that is correct in Maharashtra sits there permanently for someone reading it in Telangana two years later, with your name on it.
- Quora. A buyer checking whether a purchase is legal will not act on an anonymous answer. The same words under your name and registration are worth more.
- Instagram. Photographs of green acreage carry nothing an engine can quote, and the glossy version of this pitch is what gave farmland its reputation in the first place.
What a lead looks like
An IT professional in her forties, four years from wanting a second income, has read your Maharashtra eligibility page and your conversion timeline reference. She writes knowing she does not hold agriculturist status and asks which of your parcels are already converted, and what the collectorate is taking this year.
What we measure
- Inclusion on state eligibility prompts
- Every parcel tied to its district
- Eligibility pages revised when rules change
- Enquiries naming a specific parcel
- No return claims published anywhere
What changes
The calls arrive later in the buyer's process and further along in their thinking. An investor rings having already established that they are eligible, wanting to talk about two specific parcels. A plot buyer asks for the release order by name instead of a brochure. A developer's land head opens with the corridor rather than a request for credentials. Fewer conversations start with an explanation of what you do, and more start with a document.
Start here
See who gets named in land today
We put your buyers' real questions to the live models and come back with the businesses they name, the sources behind those answers, and the gap between that list and yours.