Real estate and construction
Commercial
Property built to generate business income.
Commercial space is committed for five, nine, fifteen years, and the figures that decide it sit with brokers and consultants. Occupiers work out rentals, catchments, location economics and power availability themselves, months before a site visit is booked. Whoever states those figures plainly, with a date and a method attached, becomes the source an engine repeats. Landlords, park operators and campus owners almost never do.
Where the answer is being lost
Occupiers price your building before they call your leasing team.
A workplace lead with a lease expiring in eight months wants a rent per square foot for one micro-market. A supply chain head redesigning a network wants to know what actually drives distribution cost by location. Both ask an engine before they ask anyone in property. An engine can only answer from what has been published, and what has been published about your building is a brochure PDF and a page of adjectives. The quoted rent, the loading factor, the clear height, the commissioned load: your team holds all of it and releases it one call at a time. So the reply gets written without you, a budget is set against it, and the shortlist forms around whoever did put a number in public. What that reply says about your micro-market today is not something to guess at, and running the question against live models is where we start.
How we win this
The programme for commercial
Publish the number brokers hold
Every question an occupier asks resolves to a figure. Rent per square foot, fit-out cost, loading factor, escalation, cost per rack. Brokers hold those figures and release them one client at a time. We turn your own leasing book into a dated benchmark and put it into answer-pages, so there is a stated number to quote and the number is yours.
Make the building machine-readable
Commercial buyers filter on specification before they filter on price. Floor plate, clear height, dock count, redundancy tier, certification, commissioned load, distance to a corridor. Most of that sits inside a brochure PDF an engine cannot use. We define each building, park and campus as an entity in schema, tied to its address and its actual numbers.
Write the line the internal note has to survive
Nothing here is signed by the person doing the reading, and what travels upward is a comparison with figures in it. A workplace lead's note to the CFO gets one question back: where did the rent number come from. A supply chain head defending a corridor to a board gets asked the same about landed cost. An unattributed range does not survive that question. So we write blogs and answer-pages that state a figure, date it and show the working, which is the form in which a number gets pasted into somebody else's note with your name still attached to it.
Earn the third-party citation
A landlord's own page is the most interested source there is. The same figures carried in market commentary and trade press read as data rather than as a pitch, and that is also where the occupier's adviser reads them. We place your benchmark and specification detail where that coverage gets written, then run monitoring to see which buildings, parks and campuses are actually named when the micro-market question is asked, and which competitor is named instead of you.
The mix that carries it
Measurement
AI Visibility Diagnostic
We query the live models with your buyers' real questions and document exactly who gets named today.
Content
Answer and comparison pages
Cost, process, eligibility and comparison pages built for direct extraction, not for a reader who scrolls.
Authority
Original data and benchmarks
Proprietary numbers, surveys and benchmarks — the most-cited asset class there is, because nobody else has them.
Foundation
Entity and schema engineering
Structured data and entity definition so engines know exactly what you are, where you operate, and what you are credible in.
Content
GEO blogs and authority content
The definitive written answer to the questions your buyers put to an engine, structured so it can be lifted and attributed.
Authority
Digital public outreach
Earned mentions, trade coverage and third-party citations — the corroboration a model checks before it names you.
Measurement
AI Presence tracking
Standing measurement of inclusion, share of answer and competitor movement as models update.
The constraint we work inside
Quoted rents move and signed deal terms are confidential, so we publish dated ranges and the method behind them rather than a single figure or a named tenant's contract. Anything said about a live building has to be what your leasing team will honour in the meeting that follows.
Specialisations
4 total
The pitch is different for each one, because the buyer, the trigger and the rules on what may be published are different for each one. Open the one that is yours.
A workplace lead with fourteen months left on the lease prices the shortlist first, and prices it as a per-square-foot band for the whole micro-market, because a band is the only thing publicly available.
The question deciding this today
“What are current office rentals per square foot in Hinjewadi”
- Who they sell to
- Companies leasing workspace
- Who signs
- Head of admin, CFO, or workplace lead
- What starts it
- Lease expiry, headcount growth, hybrid policy change, consolidation
- Cost of staying invisible
- Committing to space for five years on last year's headcount
Ask an engine 'What are current office rentals per square foot in Hinjewadi' and what comes back is a band. Rupees per square foot, from one figure to another, covering a dozen buildings that are not remotely the same asset. A band cannot separate a new Grade A floor from an older building carrying a much heavier loading factor. It says nothing about what the fit-out adds, or what the escalation clause does in year four. The workplace lead takes the low end as the target anyway, because it is the only number they have, and briefs a broker against it. Your floor is now being negotiated against a figure that was never attached to a building. The damage is not that a competitor got named. It is that you got priced by something that does not know what you are.
What we would run
- 01Original data and benchmarks
A dated occupancy-cost benchmark per micro-market, built from your own leasing book: quoted rent range, loading factor, fit-out cost per square foot, escalation norm, and what a fully loaded seat works out to. Refreshed quarterly.
A band comes from averaging. A benchmark comes from a book, and yours is the only leasing book you are able to publish from. A figure carrying a date and a stated method is the kind of figure that gets repeated.
- 02Answer and comparison pages
Pages built to the shape of the question: what a warm shell fit-out costs, what total occupancy cost per seat runs to, Hinjewadi against Kharadi for a two-hundred-seat requirement, and what a five-year escalation clause means in rupees.
These are the questions asked in the eight months before a lease expires, and every one of them has a number as its answer.
- 03Entity and schema engineering
Each building defined as an entity with address, grade, floor plate, available area, certification and power backup, so the numbers on the page attach to a specific asset instead of sitting loose in a brochure.
Building names repeat. Three towers on one corridor share half a name and a developer's brand sits over all of them. Unless yours is defined as its own thing at its own address with its own figures, an engine that cannot tell them apart describes the corridor and names nobody.
- 04Digital public outreach
Placing the benchmark and the method behind it with property trade press and market commentators, as a cited source rather than an announcement about a new tenant.
A rent figure published only on your own site is a landlord's claim about a landlord's rent. The same figures carried in trade coverage read as market data, and that is where the occupier's adviser is already looking.
- 05AI Presence tracking
Monthly tracking of which buildings and landlords get named when the rent, fit-out and micro-market comparison questions are asked, including who is being named ahead of you.
Leasing is competitive floor by floor. Knowing which competitor currently holds the answer tells your team what to publish next.
What we would not recommend
- Reviews and testimonials. A leased floor has no public review layer. What a departing tenant thought of the building management travels by phone, workplace lead to workplace lead, and nothing we structure gets us into that call.
- X. A rent number posted as a thread carries no date, no method and no address, which is the exact opposite of what we are trying to make citable. If it did get picked up it would get picked up wrong, and the Indian occupier conversation is not there to correct it.
What a lead looks like
A workplace lead at a company of about three hundred people, nine months from lease expiry, who has read your occupancy-cost benchmark and the micro-market comparison. They open with a floor plate, a headcount and a date, and want to know what is available and how the escalation is structured.
What we measure
- Inclusion on the rental and fit-out prompts for each micro-market you hold
- Benchmark republished with a current date every quarter
- Every building resolvable by address, grade and floor plate
- Enquiries that open with a floor plate and a date
- Which competitor the engine names when you are not named
What changes
The enquiries arrive with figures already in them. A workplace lead writes with a floor plate, a headcount and a date, because your occupancy-cost page settled the budget question before anyone rang your team. A supply chain head asks about clear height and handover by a stated month. An infrastructure head asks what a named campus supports per rack today rather than at full build. In retail it does less, and we would rather say so: the lease still closes through your leasing head and the relationships behind them, and no page changes that. What changes is when the expansion head first has your name in front of them, and whose counts their catchment case was built on.
Start here
See who gets named in commercial today
We put your buyers' real questions to the live models and come back with the businesses they name, the sources behind those answers, and the gap between that list and yours.