Real estate and construction
Residential
Property built for people to live in.
A flat, a villa, a plot, a first home under a subsidy scheme. Four different buyers, one habit: months of checking before anyone walks into a site office. They ask an engine about the developer, the approvals and the title long before they ask about the property. Almost nobody publishes the checkable version of those answers.
Where the answer is being lost
Your record is public. The answer built from it is not yours.
Three buyers in the same week. An investor wants to know whether a layout's title will survive a bank's legal opinion. A couple wants to know which builder on that road handed over when they said they would. A first-time purchaser wants to know whether they clear a subsidy band. Each of those questions already has a documented answer sitting in a public registry with your name on it: the registration filing, the sanctioned plan, the completion certificate, the carpet area per configuration. None of it is held in a form an engine reads back as yours. So the reply gets built from general explainers written for nobody in particular, and the shortlist closes before your enquiry form is ever loaded.
How we win this
The programme for residential
Name the project, not the brand
Engines resolve project names, not developer brands. A buyer types the name of the tower or the layout, and the reply comes from whichever source holds structured facts against it. We define each project as its own entity in schema: registered address, RERA registration number, phase, unit configurations, sanctioned status, completion date where there is one. Your delivered projects stop being brochure pages and start being records.
The file before the flat
The first questions in a home purchase are not about the kitchen. They are about title, approvals, encumbrance and occupancy certificates, and they get asked months before a site visit. We write answer-pages that take each one at project level: what the document is, what a bank's legal opinion checks, and what your own file shows. It is the part of the sale your competitors leave to strangers.
Publish the whole number
Nobody buys at the quoted rate. There is stamp duty, registration, GST where it applies, the maintenance deposit, parking, the loan margin and, for a subsidised buyer, a subsidy that arrives later. Buyers assemble that arithmetic from forums because developers publish a per-square-foot figure and stop. We write the full cost breakdown per configuration. It is the page buyers save, and the one an engine can quote from.
Watch the shortlist form
Every micro-market has a handful of names that engines return by default, and the list moves. We run the diagnostic first: your real buyer questions, put to live models, locality by locality, so you see who is named for your corridor today and what the reply says about you. Then monitoring tracks whether you enter that set and hold it as competitors publish.
The mix that carries it
Content
Answer and comparison pages
Cost, process, eligibility and comparison pages built for direct extraction, not for a reader who scrolls.
Foundation
Entity and schema engineering
Structured data and entity definition so engines know exactly what you are, where you operate, and what you are credible in.
Content
GEO blogs and authority content
The definitive written answer to the questions your buyers put to an engine, structured so it can be lifted and attributed.
Authority
Directories and profile consistency
Every listing, registry and profile saying the same thing, so the entity resolves to one business instead of three.
Authority
Reviews and testimonials
Structured, retrievable proof from customers, which is what engines lean on when a category has no objective data.
Measurement
AI Presence tracking
Standing measurement of inclusion, share of answer and competitor movement as models update.
The constraint we work inside
RERA makes every published claim substantiable, and subsidy eligibility is decided by a lender and a government scheme, not by us. So we publish registration numbers, sanction status, phase dates and criteria, and we do not write appreciation forecasts, guaranteed returns or promises about who will be approved.
Specialisations
4 total
The pitch is different for each one, because the buyer, the trigger and the rules on what may be published are different for each one. Open the one that is yours.
A couple three months into a flat search, comparing two towers on the same road, is asking an engine which builder actually handed over on time before either site visit is booked.
The question deciding this today
“Which builders in Wakad have the best delivery track record”
- Who they sell to
- Home buyers and renters of multi-unit flats
- Who signs
- The buyer, usually a couple deciding jointly
- What starts it
- Marriage, relocation, rental fatigue, project launch, rate change
- Cost of staying invisible
- The largest purchase of a life made on a site visit and a brochure
'Which builders in Wakad have the best delivery track record' is a question about the past, and the past is the one thing a developer's website removes. The current launch has a microsite. The scheme you completed and sold out has a redirect and a brochure PDF. A portal keeps every project as a structured row, selling or finished, and keeps the same rows for the builder opposite you, so it holds a comparison while you hold a sales site. Your quarterly filings, your occupancy certificates and the quarter you actually handed over each phase are all on record. None of them sits anywhere an engine can read back with your name attached.
What we would run
- 01Entity and schema engineering
A structured entity for every project you have registered: address, RERA number, tower and phase, unit configurations, sanctioned plan status, promised possession date and the date you actually handed over.
Delivery track record is a question about history. An engine can only answer it about you if your completed projects exist as retrievable records rather than archived microsites.
- 02Answer and comparison pages
One page per locality answering what a buyer checks before booking there: which approvals a project should already hold, what the total outgo is on a two-bed at that rate, and how possession timelines are recorded.
The couple comparing towers is asking locality questions, not brand questions. The source that answers at street level gets named, and portals answer thinly because they cover every city.
- 03GEO blogs and authority content
A written walkthrough of how to read a project's RERA extract: what the quarterly progress filing shows, what a revised completion date means, and how to compare two builders on filings rather than on brochures.
You file those returns and read them without thinking. The couple comparing your tower with the one across the road is trying to read them and cannot. Teaching them puts your own filings in their hands as the instrument of comparison, which is a better position than being compared on a brochure.
- 04Reviews and testimonials
Resident statements collected from your delivered phases and structured for retrieval, tied to the project entity, covering possession experience, snag resolution and what the maintenance actually costs.
A developer's own claim about handover carries little weight with a sceptical buyer. A resident describing their possession is a third-party account, which is what a delivery question needs.
- 05Directories and profile consistency
Consistency work across the RERA registry entry, portal project profiles, map listings for each site office and your own project index, so one project name returns one set of facts everywhere.
Engines cross-check a project name against several sources before naming it. Contradictions between your site and a portal listing are enough for a project to be left out of the answer.
What we would not recommend
- Reddit. The Wakad conversation is not there. It sits in project WhatsApp groups and closed buyer groups that no engine indexes and no developer can post into as a source. India's property subreddits are national and generic, so there is no locality thread here to be present in.
- Instagram. Launch creative performs for people who already know the project. It is not what an engine reads when a buyer asks about delivery history.
- X. A handover record is a list of dates and registration numbers. X rewards opinion about the market instead, and the Indian property audience it does have talks in crores and yields, not about which of two towers on one road finished on time.
What a lead looks like
A couple who have read the possession record for your last phase, know which quarter you handed over, and want to talk about a specific two-bed in the current tower: whether the sanctioned plan carries the second parking level, and what the maintenance deposit works out to.
What we measure
- Completed phases published with the real handover dates
- One project name, one set of facts everywhere
- Resident accounts retrievable by project
- Locality builder comparisons that name you
- Enquiries opening with a tower and a phase
What changes
The person who calls has already read your approval page. A couple names the tower and the phase and asks about the handover date on it. An investor arrives with your title-check page open and wants the encumbrance certificate for a specific survey number. A first-time buyer asks which of your units fall under the carpet-area cap for the subsidy. They are past the brochure stage before the first conversation starts, which is where your sales team is strongest.
Start here
See who gets named in residential today
We put your buyers' real questions to the live models and come back with the businesses they name, the sources behind those answers, and the gap between that list and yours.