Services and knowledge
Technology
Building and running software, hardware and data systems.
Technology firms sell to people who can check the work. The engineering lead, the CISO, the platform owner: each of them now puts the specification question to a model before opening a browser, and each can tell within a paragraph whether the source knew the subject. When the answer comes back without you in it, the shortlist is drawn without you in it.
Where the answer is being lost
Buyers here ask how it works before they ask who does it.
A security lead with a customer deadline asks 'What is the difference between a vulnerability scan and a penetration test'. A manufacturing CIO asks 'How long does an ERP implementation actually take for a mid-size manufacturer'. Neither is shopping. Both are building the mental model that decides which three firms get the RFP. The answers they get are assembled from vendor documentation, analyst summaries and a decade of interchangeable agency blogs. The firm with the real implementation history is not in there, and finds out months later, when the tender goes out and its name is not on the list.
How we work here
The programme for technology
Correct at practitioner depth
Every prompt in this category is a mechanism question: what Type II requires that Type I does not, how SCIM differs from SAML. The blogs and answer-pages we build carry versions, thresholds and the conditions under which the answer flips, because the reader will check. Monitoring is not optional here either. Frameworks get revised, toolchains move, and a page that was right last year now costs the citation.
Narrow before we publish
Incumbent vendors and hyperscalers out-publish everyone. We do not contest their ground. Schema work defines the entity precisely, the vertical, the region, the size of client you actually serve, so the model has something specific to select. Technical work fixes what most technology sites get wrong: rendered-only marketing pages, documentation behind an app shell, the good material locked in a gated PDF.
Proof when work is confidential
Security engagements, GCC builds and contract manufacturing all sit under NDA, so the usual proof is unavailable. Data-assets replace it. A published benchmark, a survey of how long implementations really run, a methodology written out in full: this is material that can be cited when the client work cannot be. Digital-pr puts the same findings in front of trade editors, which is where a technical reputation is still made.
Where content stops working
Four of the seven sub-categories below do not buy through discovery. IT services runs on RFPs, hardware is decided by audit and reference, most app installs come from the store. We say which constraint applies before anyone spends. The diagnostic tells us whether an engine names anybody at all in your niche, and where the honest job is longlist credibility rather than enquiries, we scope it as that.
A technical buyer will forgive you for being unknown. They will not forgive a page that is wrong about SOC 2.
Sub-categories
7 total
Each one has its own page, its own buyers and its own limits on what can be published. Open the one that describes your business.
B2B SaaS
Subscription software sold to businesses.
4 specialisations02IT services
Delivering and running technology for clients.
4 specialisations03Cybersecurity
Defending systems and data from attack.
4 specialisations04Data and AI
Turning data into models, predictions and products.
4 specialisations05Infrastructure
The layer everything else runs on.
4 specialisations06Consumer tech
Technology sold directly to individuals.
4 specialisations07Hardware and electronics
Designing and making physical electronic goods.
4 specialisationsWhat changes
The enquiries change shape. A platform lead writes because your page on retrieval evaluation matched what they were seeing, and wants to know if you have done it on their stack. A compliance manager asks for your methodology rather than your brochure. They come later in their own process and earlier in yours, with the requirement already written, and written in your vocabulary. Fewer enquiries. Longer first emails. Fewer that end at the first technical question.
Start here
See who gets named in technology today
We put your buyers' real questions to the live models and come back with the businesses they name, the sources behind those answers, and the gap between that list and yours.