Strategi vs Profound. A platform for your team, or the work done for you.
Profound is an AI visibility platform for enterprise teams: it tracks how AI search talks about your brand and gives your team agents to act on it. Strategi tracks your buyer questions too, then does the work that changes the answers for you, from $499 a month.
Updated . Prices checked on each company's own site.
Which one fits you?
Profound fits if
- You have an in-house team ready to act on daily data.
- Your security review asks every vendor for SSO, SAML and SOC 2.
- You want an API, raw exports and all-time history for your own reporting.
- You run AI search ads, or track many markets and languages.
Strategi fits if
- You want pages written, reviewed and published for you every month.
- You want your site fixed for you, with no limit, from Growth.
- You want to start today, with prices on the page and no annual contract.
- You want results in your own Search Console and Analytics, where enquiries from AI show up.
How do Strategi and Profound compare?
| Profound | Strategi | |
|---|---|---|
| What it is | An AI visibility platform with AI agents, for in-house teams | AI search done for you: our platform does the work and a specialist reviews it |
| Who does the work | Your team, with Profound's agents (metered in credits) | We do. Nothing goes live until you approve it |
| Quality check | Your team reviews what the agents produce | A specialist reviews every page and fix before it reaches you |
| Price | Brands: free 7-day trial, then custom Enterprise pricing. Agencies: $99 a month, plus $399 for each client workspace | $499, $999 or $2,499 a month |
| How you start | A trial, then a demo with sales | Pick a plan and start today. Your roadmap arrives within 24 hours |
| Contract | Negotiated on Enterprise | Month to month, 30 days' notice, no setup fee |
| Buyer questions tracked | Trial: 50 for 7 days. Enterprise: a tailored prompt plan | 50, 100 or 250, checked daily |
| AI engines | Trial: ChatGPT, Gemini, AI Overviews. Enterprise: up to 9 | Starter: ChatGPT, Gemini, Perplexity. Growth adds Google results, AI Overviews, AI Mode. Scale adds Copilot, Grok, Claude |
| Content | Agents research and draft. Your team edits and publishes | 10 to 20 blog posts a month, plus 5 to 10 money pages on Growth and Scale, published by us |
| Site fixes | Shows which AI crawlers visit. Your developers make the fixes | Starter: a full site check with the fix list. Growth and Scale: every fix made by us, no limit |
| The sites AI reads | Agents find earned media opportunities. The outreach is yours | Scale: listings, review collection, 50 publisher pitches a month, Reddit and Quora answers, monthly original data |
| Measurement | Daily AI answers on Enterprise, plus AI crawler and referral analytics | Daily AI answers, plus your own Search Console, GA4, Bing and Clarity data, on one live dashboard |
What does Profound do well?
Profound is the best-funded company in AI visibility, and its data shows it.
- Depth of data. On Enterprise it tracks up to nine AI engines daily, keeps all-time history and offers exports and an API.
- Prompt volumes. It estimates how often buyers ask a given question, which helps a team choose what to track.
- Crawler and referral analytics. Agent Analytics shows which AI crawlers visit your site and how much traffic AI assistants send, with integrations for Cloudflare, Vercel, Akamai and others.
- Enterprise readiness. SSO, SAML, SOC 2 and dedicated support, which large security reviews ask for.
- Momentum. A $180 million Series D in September 2026, and more than 1,000 enterprise brands as customers by its own count.
Where does a platform stop?
A platform shows you where AI search leaves you out, and Profound's agents can draft a response. Someone still has to decide what to write, check every fact, publish it, fix the pages AI crawlers cannot read, and earn mentions on the sites AI trusts.
Profound's own Series D announcement makes the point: answer engines form a view of a brand from hundreds of thousands of sources, and most of them are not on your website. With Profound, that work sits with your team. With Strategi, the work is what you pay for.
How does the work get done?
The same steps for every client, with a specialist on every account.
- 01Day one. Pick a plan, fill in one onboarding form and connect read-only Search Console, GA4, Bing Webmaster Tools and Clarity. There is no sales call and no proposal.
- 02Within 24 hours. Specialists review your baseline on every engine in your plan, agree your buyer questions with you, read your search data and set your roadmap.
- 03Every page. Planned from your data and mapped against the pages you already have, so no two compete. Each one adds something the top results lack, such as your prices, process or experience. Our platform researches and writes it, a specialist reviews it, you approve it and we publish it.
- 04Every fix, from Growth. Crawler access, indexing, speed, structured data, redirects and internal links, ranked by impact and fixed by us. Anything that changes how your site looks or works waits for your approval.
- 05Every day. Your buyer questions run on every engine in your plan, and your live dashboard shows what changed and what we are doing about it.
How do you know it is working?
Profound is good at showing AI answers. We measure those too, then add your own data, which is where enquiries show up.
- Daily AI answers. Every buyer question checked daily on every engine in your plan. Checked daily for 28 days, a question is accurate to about 6.5 points either way.
- Google Search Console. Clicks and impressions from Google search, where AI Overviews and AI Mode are counted.
- Bing Webmaster Tools. How often Copilot cites your pages.
- Microsoft Clarity. Which AI assistants send visitors, which pages they cite and the AI crawlers reading your site.
- Google Analytics. Visits from AI assistants and the enquiries they become: forms, calls and chats.
What does Strategi do each month?
Every plan includes daily tracking of your buyer questions on one live dashboard, with enquiries from AI counted in your own Google Analytics.
- Starter, $499. 10 blog posts a month, a full site check at the start with the fixes handed to you, and 50 buyer questions checked daily on 3 engines.
- Growth, $999. 15 blog posts and 5 money pages a month, 6 existing pages improved, a monthly audit with every fix made by us, and 100 questions on 6 engines.
- Scale, $2,499. Everything on Growth plus the sites AI reads: listings, review collection, 50 publisher pitches a month, Reddit and Quora, original data studies, 20 posts and 10 money pages, and 250 questions on 9 engines.
When is Profound the better choice?
We would rather you pick the right fit than the wrong one.
- You have the team. Writers, developers and analysts who can act on daily data get more from a platform than from a service.
- Security review needs it. If every vendor must provide SSO, SAML and SOC 2, Profound's Enterprise plan is built for that review.
- You want raw data. An API and exports for your own dashboards and models.
- You run AI search ads. Profound's Ads Studio builds and manages campaigns across OpenAI, Google and Meta ad managers. We work on organic answers only.
- You are an agency with a delivery team. Profound's agency plan gives each client a workspace. If you would rather resell the work done, see Strategi for agencies.
What does each cost, and what is included?
Profound no longer lists a brand price. Brands start on a free 7-day trial of 50 prompts across ChatGPT, Gemini and AI Overviews, then move to Enterprise, priced in a sales conversation. Agencies pay $99 a month for the agency plan, plus $399 a month for each client workspace, which comes with 400 agent credits. For the full breakdown, see our Profound pricing review.
Strategi publishes its prices: $499, $999 or $2,499 a month, month to month, with the work included at every level. See what each plan includes.
Other Profound alternatives worth a look
If a tool is what you need, these are the ones buyers compare Profound with most.
| Tool | Starts at | Best for | Who does the work |
|---|---|---|---|
| Peec AI | $95 a month | Teams that want plenty of prompts and unlimited users for less | Tracks and suggests. Your team does the work |
| Otterly.AI | $29 a month | The lowest-cost way to start tracking | Tracks and audits content. Your team does the work |
| Semrush AI Visibility Toolkit | $99 a month per domain | Teams already paying for Semrush | Tracks 25 prompts. Your team does the work |
| Ahrefs Brand Radar | $199 a month | Competitor research across a large index of AI answers | Reports. Your team does the work |
| Scrunch | $250 a month | Mid-size teams that want more prompts per dollar | Tracks and drafts. Your team publishes |
| Goodie | $354 a month, or $295 billed yearly | Teams that want software to draft content and repair llms.txt and sitemaps | Software drafts and repairs. Your team runs it |
Entry prices from each company's own site, checked 24 October 2026: Peec AI, Otterly.AI, Semrush AI Visibility Toolkit, Ahrefs Brand Radar, Scrunch, Goodie.
For every tool side by side, see our guide to the best AI visibility tools.
- Nothing goes live without your yesEvery page and fix is reviewed by a specialist, then approved by you.
- No shortcutsWe never post as you, buy reviews, use fake accounts or publish facts you have not approved.
- You own everythingEvery page, fix, listing and account stays yours, including if you leave.
- Month to monthNo setup fee, no minimum term, 30 days' notice to cancel.
Strategi vs Profound, answered.
Is Strategi a Profound alternative?
Does Profound write and publish content?
Can I use Profound and Strategi together?
Which AI engines does Strategi track compared with Profound?
How quickly can I move from Profound to Strategi?
Is there a contract?
Sources: Profound pricing, Profound agency plan, Profound Series D, GlobeNewswire.
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