Peec AI Review: Pricing, Features and Where Tools Stop
Peec AI costs $95 to $495 a month (€85 to €425 in Europe). What it tracks, what each plan includes, and where AI visibility tools stop.
Peec AI is a Berlin-based AI search analytics platform that tracks how often ChatGPT, Perplexity, Gemini, Google AI Mode and other AI engines mention your brand, which sources they cite, and where competitors appear instead of you. It is the most accessible self-serve option in the category: plans start at $95 a month, or €85 in Europe, for 50 prompts tracked daily across three AI models, with unlimited users. We have used Peec at Strategi. Like every AI visibility tool, it is most useful for seeing who AI engines currently name and deciding where to point the work.
TL;DR. Peec AI costs $95, $245 or $495 a month on self-serve plans, or €85, €205 or €425 in Europe, depending on how many prompts and models you track, with 15% off for annual billing. It has added gap analysis and recommended actions split into owned and earned media. Our view on the whole category: tools are nice to have for direction, not must have, and they are not a reliable source of exact measurement.
What is Peec AI?
Peec AI launched publicly in February 2025 and has grown fast. TechCrunch reported in May 2026 that Peec crossed $10 million in annualised revenue. That was more than double the $4 million it reported when it raised a $21 million Series A six months earlier. The company has since opened a New York office.
The product follows the logic of an SEO rank tracker, adapted for AI answers. You define prompts your buyers would type, choose which AI models to monitor, and Peec runs those prompts daily. It reports visibility, position, sentiment and share of voice against competitors. In other words, it tracks AI citations the way an SEO tool tracks rankings.
Peec counts usage in "AI answers," calculated as prompts multiplied by models multiplied by days. Its Starter plan works out to 4,500 answers a month. That formula is a useful way to compare any tool in the category, because it shows how much sampling you are paying for.
What does Peec AI do?
Peec's feature set covers four areas: tracking, source analysis, recommendations and technical signals.
Tracking at a low entry price. Starter tracks 50 prompts daily across three models for $95 a month (€85 in Europe), with unlimited users on every plan. Peec says pricing is tied to prompts rather than countries or languages.
Source and gap analysis. Peec shows the domains and URLs AI engines retrieved and classifies each source as competitor, editorial, reference or user-generated. Its gap analysis lists sources that name competitors but not you. That gives a team a concrete list of publications and pages to go after.
Recommended actions. Peec ranks opportunities to improve visibility and groups them into owned and earned media. It also offers agent actions built on pre-built and custom skills, plus API and MCP access.
Technical and commerce signals. Peec includes a crawlability audit covering 40+ AI bots in your robots.txt, AI referral tracking and crawl insights by page. Crawler access is the first thing we check in any technical AI search audit. Peec also offers SKU-level AI Shopping tracking for brands that upload a product catalogue, and flags prompts where AI answers carry sponsored placements.
In our experience, the most practical value is a quick read on which brands AI engines are naming in a category right now. That shapes where the work goes first.
How much does Peec AI cost?
Peec AI publishes four brand plans. The prices below are monthly rates from Peec's pricing page on 24 October 2026. Peec shows euro prices to visitors in Europe and US dollar prices to visitors everywhere else, so both are listed.
| Plan | Monthly price (USD / EUR in Europe) | Prompts | Models | Projects | AI answers per month |
|---|---|---|---|---|---|
| Starter | $95 / €85 | 50 | Choose 3 | 1 | 4,500 |
| Pro | $245 / €205 | 150 | Choose 3 | 2 | 13,500 |
| Advanced | $495 / €425 | 350 | Choose 3 | 5 | 31,500 |
| Enterprise | Custom, annual | Customisable | All models, up to 13 | Unlimited | Custom |
Every self-serve plan includes daily tracking and unlimited users. Advanced adds multi-country tracking and a Looker Studio integration. Enterprise adds API access, single sign-on, custom prompt setup and the widest model coverage.
Adding a fourth model starts at $30 a month on Starter (€25 in Europe) and costs more on Pro and Advanced, because the add-on is priced on the plan's prompt volume. Budget for that if your buyers split their research across ChatGPT, Google AI Mode, AI Overviews and Perplexity. If you are budgeting for the work as well as a tool, our pricing page compares typical agency and in-house costs.
Where do AI visibility tools stop?
These limits apply to every AI visibility tool on the market, not to one product. They come from what we see running prompts for clients every week.
The same prompt rarely returns the same answer
When we run the same prompt twice, manually or through a tool, the overall response is often different. Some prompts settle on a consistent answer, but many do not. SparkToro measured this at scale in research run with AI tracking startup Gumshoe.ai. Across 2,961 runs of 12 prompts through ChatGPT, Claude and Google's AI in late 2025, there was less than a 1 in 100 chance of getting the same list of brands twice.
That is why tool results and manual checks so often disagree in our work. AI gives one answer, not ten links, and that answer keeps moving. Any single AI answer is noise; only the pattern across many runs points somewhere.
Tools do not show how they reach their numbers
Most AI visibility tools run a set of queries and build their reports on assumptions drawn from those samples. They rarely explain their back end in enough detail to judge accuracy. We do not think any tool currently has an accurate way of producing exact AI visibility data.
That does not make tools useless. It makes them directional: they show who is being named and help decide where to focus. The 2026 AI search visibility data shows engines disagree on sources even when they agree on brands, which is another reason to read tool output as direction. Treat a visibility dashboard as a compass, not a scale.
Tools find gaps; the work closes them
A gap analysis can show that a competitor keeps appearing through review sites, trade publications or community threads where you are absent. Getting your brand into those sources takes real work. You have to earn coverage, publish the right content, and fix the technical issues that stop AI crawlers reading your pages.
That work is what changes what AI engines say, and it is why ranking well does not automatically make AI recommend you. A tool's report describes the gap; people close it.
How do we measure AI visibility instead?
For tracking results, we prefer first-party data: Google Search Console, Bing Webmaster Tools and Microsoft Clarity. These record what actually happened on a site rather than estimating it from sampled prompts.
Microsoft Clarity shows:
the queries behind AI citations
which LLMs the visits come from
which pages are being cited
branded versus unbranded citation counts
AI bot activity on the site
how much total traffic AI sources drive
A prompt sampler cannot produce that attribution data, and Clarity is free. Here is how to set Clarity up for AI visibility. For a structured starting point, see what an AI visibility audit covers.
Looking at other tools as well?
Peec AI is one of several ways to track AI search visibility, and the right fit depends on your budget, the engines your buyers use and whether you also need the work done. We keep side-by-side comparisons on their own pages: how Peec AI compares with other tools, including Profound, and how Profound compares with other tools and services. For Profound's plans and prices on their own, see our Profound review. Choosing between the two? Read our Profound vs Peec AI comparison.
Frequently asked questions
- How much does Peec AI cost?
- Peec AI's self-serve brand plans cost $95 a month for Starter, $245 for Pro and $495 for Advanced, or €85, €205 and €425 in Europe, as listed on its pricing page on 24 October 2026. Starter tracks 50 prompts across three AI models. Pro tracks 150 prompts across two projects, and Advanced tracks 350 prompts with multi-country tracking and five projects. Every self-serve plan includes daily tracking and unlimited users, and annual billing takes 15% off. Extra AI models are an add-on, from $30 a month (€25 in Europe) on Starter. Enterprise is custom-priced on annual terms and adds API access, single sign-on and coverage of up to 13 models.
- Which AI models does Peec AI track?
- Peec AI self-serve plans let you choose three models to track, and additional models are a paid add-on. The model options on its pricing page include ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity and Gemini. Enterprise plans include all available models, up to 13, with daily or weekly tracking. Choose your three based on where your buyers actually research.
- Who is Peec AI best for?
- Peec AI suits teams that want self-serve tracking with public prices, monthly billing and unlimited users, and that are happy to start with three AI models. Its Enterprise plan is built for larger teams that need API access, single sign-on, custom prompt setup and up to 13 models.
- Are AI visibility tools accurate?
- AI visibility tools give useful direction, not exact measurement. They run prompts through AI engines and build reports on assumptions drawn from those samples, and they rarely explain how their back end works. Because the same prompt often returns a different response each time, tool numbers and manual checks frequently disagree. We use tools to see who AI engines currently name and to set direction. For results, we rely on first-party data from Google Search Console, Bing Webmaster Tools and Microsoft Clarity. Together they record real queries, cited pages, bot activity and AI-referred traffic.
- Does Peec AI have a free trial?
- Peec AI's website offers a free trial through its app sign-up. Its pricing page does not state the trial length or limits, so check those when you sign up. To get a useful read from a trial, set up prompts that match real buyer questions rather than branded searches, and watch the pattern over time. AI answers vary between runs, so a few days of data shows variation more than it shows your true visibility.
- Can Peec AI improve my AI visibility?
- Peec AI can show where to focus, but visibility changes only through the work itself. Its gap analysis lists sources that cite competitors and not you, and its recommended actions rank opportunities across owned and earned media. Acting on that involves four kinds of work: fixing crawl access, publishing content that answers the questions buyers ask, strengthening the pages that drive revenue, and earning mentions on the review sites, publications and communities AI engines draw from. Together that builds AI presence, which is what the tool then measures.
- What does a GEO agency cover?
- A GEO agency covers AI visibility work end to end. At Strategi, that includes: technical coverage, so AI crawlers can reach and read your site content coverage across your website, including the money pages new content going out presence on the other surfaces AI engines check when they fan a question out into background searches
We report progress on each area in depth, backed by first-party data from Search Console, Bing Webmaster Tools and Microsoft Clarity. Tools can support that as a directional layer. See our GEO services for the full scope.
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